AEG Presents names Fetch agency of record


Dive Brief:

  • AEG Presents, the second-biggest live performance promoter after Live Nation, named Fetch as its company of document for all digital media, in accordance with a press launch made obtainable to Mobile Marketer. AEG oversees eight,000 dwell music occasions worldwide together with the Coachella Valley Music & Arts Festival in California and New Orleans Jazz & Heritage Festival.
  • Fetch is a London-based unit of Dentsu Aegis Network that focuses on cell promoting. The company will deal with paid search, paid social and programmatic show for AEG Presents-owned excursions, festivals and venues within the U.S.
  • AEG relies in Los Angeles, the place Fetch opened its third U.S. workplace, led by Ruairi McGuckin, managing companion for the West Coast.

Dive Insight:

Mobile advertising is a pure match for the dwell live performance and pageant enterprise as smartphones change into more and more built-in with ticketing, funds and geo-positioned promotions. AEG, which owns the Staples Center in LA, and cross-town rival Live Nation have emerged as the 2 largest U.S. live performance promoters because the trade consolidates beneath company management, per the press launch.

While the music trade grapples with declining gross sales and a shift to streaming media, the dwell live performance enterprise remains to be going robust. Gross receipts for the highest 100 excursions in North America grew 7% final yr to a document $three.34 billion, as ticket gross sales grew four% to 43.6 million, in accordance with Pollstar. 

Google additionally acknowledges the chance in selling dwell occasions, and final week up to date its cell app and web site to indicate close by sporting occasions, concert events, artwork displays, festivals, lectures and conferences. But Facebook remains to be the clear chief, with a public occasions function that 100 million folks globally use day by day. That’s fairly an viewers for AEG to achieve, even with its 75-venue portfolio and inventory in additional than 40 festivals, The New York Times cites.

Top picture credit score:

Flickr User Eyton Z

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