Facebook tests AR camera technology from Meitu

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Brief:

  • Facebook, the social community with 2 billion customers worldwide, chosen cellular software developer Meitu to showcase three augmented actuality results for Facebook’s digicam perform, in response to an announcement. Meitu’s picture enhancing and sweetness apps have been downloaded on 1.1 billion gadgets globally.

  • Facebook’s newly created AR Studio lets artists and builders create AR experiences similar to animated frames, masks and interactive results that reply to movement, interactions throughout Facebook Live broadcasts or third-party information. Meitsu’s three front- and rear-facing digicam results chosen for the check are “a selfie of the future” with a robotic, a doughnut-eating cartoon character and an instantaneous make-up lens.

  • Konstantinos Papamiltiadis, Facebook’s director of platform partnerships, this week previewed Meitu’s soon-to-be-launched AR digicam results on the RISE Conference in Hong Kong. Meitu is the primary Asian cellular developer chosen for Facebook’s AR digicam checks, he stated.

Meitu digicam results.

 

Insight:

It is beginning to appear to be 2017 could also be remembered because the 12 months that AR actually began to take off with assist from main know-how firms like Facebook, Apple, Google and Microsoft. Facebook at its F8 developer convention in April showcased AR know-how as a strong approach to make extra compelling apps for cell phones, and Meitu is likely one of the first firms to get on board with testing the platform. Not to be outdone, Apple final month introduced the ARKit for iOS throughout its Worldwide Developer Conference to assist programmers make AR apps and experiences for the iPhone and iPad. Expectations are excessive for Apple’s ARKit because it has the doubtless to shortly grow to be the most important AR platform relying on what number of iPhone customers improve to the iOS 11 software program replace anticipated a while within the fall. 

Meitu’s participation in Facebook’s digicam check will assist the corporate attain a broader viewers outdoors of China. Its apps have been already massively in style in China earlier than taking the U.S. by storm this 12 months with its picture editor that transforms selfies into anime-style cartoons. Facebook was blocked in most components of China, aside from Hong Kong and Macau, eight years in the past after rioting broke out within the metropolis of Ürümqi, the place Xinjiang independence activists have been utilizing Facebook to speak.

Meanwhile, Meitu’s digicam lenses are one other approach for Facebook so as to add digicam options resembling Snapchat’s masks and lenses. Facebook and its photo-sharing app Instagram up to now 12 months have copied Snapchat’s options, together with a tales function and sponsored lenses that make up 50% of Snap’s income.


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