Twitter rolls out major redesign


Dive Brief:

  • Twitter, the micro-blogging software with 313 million month-to-month lively customers, rolled out on Thursday a sequence of design modifications to its most vital options whereas making its iOS model extra just like the one for Android, in keeping with a weblog put up by the corporate.
  • Tweets now replace in actual time so customers can see replies and retweets as they occur as a substitute of getting to refresh the display. User profile pictures additionally seem in a spherical picture as a substitute of sq., whereas the reply button now appears like a chat bubble as a substitute of an arrow, which had beforehand confused individuals who thought it was a “back” or “delete” button, per the weblog put up.
  • Links to articles and web sites within the iOS model will now open in Apple’s Safari browser as a substitute of Twitter’s in-app internet viewer. Meanwhile, the profile tab was faraway from the underside of the app and moved to a slide-out menu on the left facet, much like Twitter’s Android app.

Dive Insight:

Twitter’s redesign triggered a predictable hate-storm that inevitably comes with any replace to standard social media websites. But Twitter was due for a design replace, as anybody who has by accident despatched out an unfinished message has realized (search for “covfefe” in any search engine for a infamous instance). Mobile apps like Instagram have been derided for copying options of Snapchat, however app redesigns are exhibiting how smartphone customers are growing sure expectations primarily based on their expertise in utilizing the most well-liked options of trendsetter platforms. App designers must construct upon previous improvements for the sake of bettering the consumer expertise.


The Twitter redesign comes a day after the corporate up to date its Direct Messages to make them extra helpful to entrepreneurs that wish to use the platform for customer support and engagement. By offering higher flexibility for chatbots, firms can put as many as three clickable buttons in messages to work together extra meaningfully with customers.

On Sunday, Twitter will enact new opt-out privateness insurance policies that enable the platform to share extra private details about its viewers with advertisers. While Twitter will proceed to withhold the names, electronic mail addresses and cellphone numbers of its customers from third events, it is going to observe the places, web site visits and different smartphone apps of account holders who do not change their privateness settings and choose out. With every passing week, Twitter is discovering methods to be extra user-friendly for its clients and advertisers, like its transfer to opening hyperlinks in Apple’s Safari browser as a substitute of Twitter’s in-app internet viewer, which makes it simpler to see content material on web sites with out having to register once more, as with subscription websites just like the New York Times. 

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