Andy Rubin promises his delayed Essential Phone is still alive

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What ever occurred to the Essential cellphone? I have been asking myself that query for weeks. Andy Rubin, the founding father of Android, went public with a brand new smartphone firm in May to nice fanfare. The first product, the Essential cellphone, seemed like a slim bezel marvel with a unusual entrance digicam placement that lower into the display. The physique was titanium and ceramic, the specs have been high-end with a Snapdragon 835, and it was one more cellphone with a wacky modular accent system. Rubin himself promised the system can be launched by June 30, however that date got here and went and not using a peep from Essential. Then July handed. Now it is August.

Now, it looks as if Essential is lastly able to launch. Company president Niccolo De Masi promised The Wall Street Journal that an “exact” launch date might be introduced subsequent week. Rubin took to Twitter to point out off some footage of the meeting traces, the place you’ll be able to see the physique being milled out of titanium.

One factor that may assist Essential get to manufacturing is the $300 million funding that was first reported on by Bloomberg in June. Essential confirmed the announcement to the Wall Street Journal, and Amazon and Chinese powerhouse Tencent Holdings Ltd proved to be the principle buyers. Amazon’s funding comes from “The Alexa Fund,” a VC fund designed to kickstart units that run Amazon’s voice software program. Does this imply the Essential Phone will include Alexa on board?

The $699 system might be bought at its unique US service companion, Sprint (insert “womp womp” noise right here), together with an unlocked model out there at Amazon, Best Buy, and Essential.com.


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