One other tech agency is elevating its costs within the UK by as much as 25 per cent following the June 2016 Brexit referendum vote which triggered an enormous drop within the worth of pound sterling.
House audio equipment maker Sonos is blaming “a significant change” within the alternate fee of to kilos for making its present pricing “unsustainable”.
By which it means this:
In a observe concerning the native pricing change on its web site, Sonos writes: “Our costs are outlined regionally. Within the UK, this consists of native taxation and import duties, however we pay for the whole lot we make in US .
“Over recent months, there has been a significant change on the US Dollar to GBP exchange rate. As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP.”
The new Sonos UK pricing will come into impact on February 23.
It’s not a uniform 25 per cent hike — however sure merchandise, such because the Sonos Join:Amp and Playbar, are going to be 1 / 4 extra pricey than they have been, with £100 being added to their price-tags. (Sonos lists all product worth modifications right here.)
The corporate isn’t alone in remodeling its native pricing on account of Brexit-triggered modifications to the alternate fee of pound sterling.
Final month Apple raised the UK worth of apps by 25 per cent — having already equally dialed up its native pricing for Macs, again in October.
Microsoft has additionally inflated cloud product pricing for UK enterprise clients within the wake of the Brexit vote, with pricing as much as 22 per cent costlier since January.
Whereas these searching for to escaping the dismal prospect of Brexit by moving into HTC Vive’s digital actuality have been among the many first to should stump up more money; in August HTC slapped an additional £70 (aka a 10 per cent ‘Brexit tax’) to the native worth of its VR headset, exhausting on the heels of sterling’s post-referendum stoop.
Anticipate a lot extra tech firms to comply with swimsuit.