Amazon's next big thing might rival Blue Apron

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Following Amazon’s large buy of Whole Foods for $13.7 billion, it appears like the following step within the retail large’s scheme entails ready meal kits.

Amazon has filed for a trademark utilizing the phrase “We do the prep. You be the chef,” in response to TechCrunch. The trademark describes a service that gives “prepared food kits” that may be ready-made right into a meal out of the field.

This sounds much like meal package supply companies like Blue Apron and HeyFresh, which frequently mail groceries to a buyer’s doorstep to allow them to cook dinner dishes with none further journeys to the shop.

Other slogans like “We prep. You cook dinner” and “No-line meal kits” had been additionally utilized for trademarking by Amazon. This makes it all of the extra seemingly the large field behemoth is cooking up a meal supply service of its personal.

Though Amazon has but to substantiate any type of meal-in-a-box supply service plans (the trademark functions are nonetheless pending on the time of writing), the transfer can be very a lot inside within the firm’s wheelhouse. 

Between Amazon Fresh mailing meals staples to your door, the Amazon Dash Wand reordering stated meals with a single scan, and even its personal automated grocery retailer within the close to future, it is clear Amazon’s subsequent frontier is ruling pantries similar to it guidelines, properly, every part else.


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