AT&T's DirecTV Now Gets Cloud DVR Support And More, While 4K HDR Streaming Set For 2018

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AT&T has introduced plans to unveil a next-generation video platform this fall, which launches for DirecTV Now clients first as a part of a beta check. Cloud DVR, a revamped interface, and 4K HDR shall be included as new options. 
( AT&T )


AT&T’s DirecTV Now service will quickly acquire a Cloud DVR service along with a wealth of different options, the corporate formally introduced on Thursday, July 13. Cloud DVR is simply half of an entire parcel — a bigger platform improve for the corporate’s cord-cutting audiences.

AT&T DirecTV Gets Cloud DVR

AT&T additionally introduced plans to unveil a next-generation video platform this fall, which it should launch first to DirecTV Now clients later this summer time. Cloud DVR, on the service’s most anticipated options, lets customers save exhibits and movies for later viewing. DirecTV Now launched with out the characteristic, oddly, although AT&T did promise on the time that it will arrive afterward.

“We all want easy and quick access to our content, regardless of where, when or on what device we watch it,” stated David Christopher, AT&T Entertainment Group’s chief advertising and marketing officer, who provides that creating a single video platform lets it push out options and enhancements extra quickly. “[I]t will be simple and consistent wherever you watch — TV, phone or tablet.”

AT&T DirecTV: Interface Changes

The firm additionally intends to present the service a brand new paint job, introducing a brand-new consumer interface that may ship a “consistent look and feel” throughout all AT&T on-demand video companies. The firm has but to indicate detailed screenshots depicting the prettier interface, although it stated it will enable clients to present suggestions on the design.

AT&T DirecTV: Upcoming Features

The next-generation video platform will add assist for a lot of options going ahead reminiscent of pausing TV, parental controls, each of which is able to launch later this yr. AT&T additionally plans to roll out consumer profiles, offline playback, and 4K HDR decision by 2018.

AT&T DirecTV Now

AT&T first unveiled DirecTV Now in 2016 beneath a variety of pricing tiers, starting at $35 monthly for entry to greater than 60 channels. At current, the service presents a number of stay channels both in 4K or HD high quality, along with 30,000 on-demand content material. Customers did not heat as much as the service that nicely in gentle of the platform’s irritating glitches upon launch. Still, AT&T managed to tug in additional than 200,000 subscribers within the first month.

The arrival of Cloud DVR and different aforementioned characteristic might tick DirecTV Now’s subscriber depend upward. Interested customers might attempt a beta model of Cloud DVR someday this summer time earlier than it launches publicly. The firm has but to share particulars on eligibility for this beta.

Again, AT&T’s next-generation platform launches someday this fall to each DirecTV Now and DirecTV companion app clients.

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