At – Asia-Pacific’s “Business-2-Business-2-Fan” occasion in Singapore – Twitter introduced that it’s going to add a whole bunch of hours of premium live- and in-streaming video content material to the micro-blogging web site.
The firm has partnered with over 35 content material suppliers within the Asia-Pacific area, together with Fox Sports, Riot Games, the ARIAs and Bloomberg Asia-Pacific to offer content material throughout sports activities, information and leisure.
These partnerships will give Aussies on Twitter entry to reside streams of the Australian Open, the Ashes and main eSports occasions, amongst others.
Twitter has already begun providing in-streaming video promoting in Australia, earlier than rolling it out to the remainder of the area.
In an announcement, Twitter confirmed that the content material will embrace an extension of its present world offers in addition to new always-on premium content material to advertisers within the Asia-Pacific area.