Amazon Channels now works like a TV login for HBO & Showtime’s apps


Amazon Channels is beginning act like a TV supplier. The service, which permits Prime members to subscribe to over-the-top premium networks like HBO, Showtime, Starz, Cinemax and others, now means that you can log into a number of the networks’ standalone streaming apps, as properly, beginning with HBO and Showtime. That is, as a substitute of getting into in your cable or satellite tv for pc TV credentials to realize entry to the app, you may simply enter in your Amazon account info.

Launched in late 2015 as a “streaming partners program,” Amazon Channels represents one other manner that Amazon is focusing on twine cutters. The service affords entry to premium networks – together with each people who you used to solely get with a pay TV subscription, in addition to subscriptions to digital-only video suppliers, like NBCU’s comedy community SeeSo, Tribeca Shortlist, or Fullscreen, for instance.

While there’s a profit from with the ability to manage your subscriptions to those providers all below one roof, there have been downsides as properly.

If you wished to look at a community’s movies, you had to take action by Amazon, as an illustration. The networks’ apps themselves had been off-limits. That means you’d miss out on their distinctive options, whether or not that’s utilizing their watchlist, looking their suggestions or trending gadgets, diving into their curated content material collections, benefiting from parental controls, and different choices.

That’s beginning to change, due to current updates from a few the highest premium networks collaborating within the Amazon Channels program.

HBO tells TechCrunch that it launched a brand new characteristic on Wednesday that enables HBO’s Amazon Channels subscribers to entry the HBO NOW app.

According to the corporate, HBO NOW will permit Amazon prospects log in on the desktop, iOS and Android cell units, Apple TV, Android TV, Amazon cell Kindle and Fire TV units, PlayStation three and four, and Samsung Smart TVs. It will launch the characteristic on each Roku and Xbox 360 quickly, an HBO spokesperson says.

Unfortunately, an analogous characteristic just isn’t but accessible for HBO’s Cinemax app.

However, HBO isn’t the one community including assist for an Amazon login. Showtime, too, has an analogous assist in its Showtime Anytime app. (This is its app for pay TV customers, sometimes.) It has been accessible since February. 

Being in a position to make use of the community’s personal app makes Amazon Channels extra like a TV supplier, nevertheless it wouldn’t be the primary time a non-pay TV service gained the power to authenticate customers with TV Anywhere-powered apps. Other streaming providers like Sling TV and PlayStation Vue supply this assist for a lot of purposes, together with cable channels and broadcasters alike.

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