Android Pay to expand to new markets, add improved loyalty card features

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Yesterday at Google’s developer convention I/O, the corporate introduced upgrades to its Payment API that may make it simpler for finish customers to change between their a number of cost playing cards when testing on the cell internet, or paying for issues in apps – even when these playing cards weren’t saved in Android Pay. Today, Google introduced just a few extra adjustments to its funds enterprise – together with an enlargement of Android pay, new loyalty options for retailers, and extra.

Android Pay is out there in 10 markets, and can quickly add Brazil, Canada, Russia, Spain and Taiwan, says Google. The firm can also be near deploying a smoother cell checkout expertise for PayPal customers.

 

Another important new providing is an API aimed toward retailers, who need to reward their most loyal prospects.

The Card Linked Offers API will permit retailers utilizing Android Pay to interact with prospects earlier than they enter the shop, then reward them after they go away.

Panera Bread is among the many first to go dwell with the API, which it’s utilizing with these prospects who’ve saved their MyPanera loyalty card to Android Pay. These prospects can uncover presents which they’ll redeem on the retailer utilizing their MyPanera account at checkout.

Google has additionally made it simpler for customers so as to add loyalty packages to Android Pay. Walgreens, for instance, will ship Android Pay customers a notification on their smartphone that lets them hyperlink their Walgreens loyalty card to Android Pay to be used on future visits, after they’ve first paid utilizing Android Pay whereas giving their loyalty account information manually at checkout.

Walgreens has rolled this out to its over eight,000 U.S. shops, Google says.

Google has partnered with First Data-owned Clover to combine sensible faucet into Clover’s developer APIs, too. This will permit firms to construct Android apps for loyalty, coupon and present card redemption and different options, like order forward and faucet for choose up.

 


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