Twitter is as we speak releasing a brand new characteristic referred to as “Happening Now” aimed to make its service extra accessible to newcomers by highlighting teams of tweets a few subject, starting with sports activities, earlier than increasing to different areas like leisure and breaking information. If this sounds much like Twitter’s current Moments characteristic….nicely, it’s.
Moments, too, presents a solution to be taught extra a few given well timed subject throughout a lot of classes, like Sports, News and Entertainment.
But Twitter Moments are a curated number of tweets that inform a narrative, whereas Happening Now will take customers to a devoted timeline of tweets associated to the occasion at hand. Moments are additionally usually extra visible, that includes photos and movies, which is why they’ve been likened to Twitter’s model of Snapchat or Instagram’s “Stories.”
In a demo of the brand new characteristic posted to the official @Twitter account, there are Happening Now occasions for MLB, NBA, and NFL video games proven on the high of the Twitter timeline. You can swipe horizontally by these occasions, every depicted with a title (e.g. “NFL Giants vs. Buccaneers”) and a picture.
When you faucet right into a recreation to see extra, the present rating seems on the high of a custom-made timeline containing real-time tweets in regards to the occasion.
Twitter, after all, already presents methods to tune into reside occasions through its community, together with through its reside video streams of an occasion, in addition to by following an occasion’s hashtag – like #wwdc for Apple’s Developer convention, for example.
Happening Now, although, builds on high of Twitter’s understanding of kind tweets related to an occasion, like reside video. The tweets will show algorithmically in these new customized Happening Now timelines.
What’s fascinating about this new implementation is that it’s not completely hashtag dependent, it appears.
In the transient demo Twitter shared, some tweets did reference hashtags associated to the occasion at hand – the Giants vs. Bucs recreation – like #Giants, #GiantsFan, #Buccaneers, and #GoBucs. However, different tweets solely referenced the match up in plain textual content, generally even vaguely. For occasion, one tweet within the stream merely learn: “Man oh man I am at the edge of my seat.”
This just isn’t the primary (nor probably the final) time Twitter will attempt to make its service extra helpful to newcomers who simply wish to comply with matters, not individuals. Last yr, it up to date its homepage for logged-out customers so they may dive into numerous classes like News, Sports, Music, Entertainment, and extra; plus view Moments and different featured tweets.
It additionally revamped its Explore part earlier this yr to assist customers discover movies, developments, and Moments in a single tab.
Though Happening Now could attraction to newbies who don’t wish to create custom-made lists, observe hashtags, or determine who to comply with to comply with related information on Twitter, it’s additionally prone to irk longtime Twitter customers. Many as we speak really feel like their timelines are being invaded by ever extra options they don’t want – whether or not that’s “While You Were Away” updates, or those who inform you of fascinating hyperlinks and developments Twitter thinks you’d prefer to find out about.
With all these options and algorithmic solutions, Twitter is shedding a little bit of its simplicity – mockingly, in an effort to be “easier” to make use of.
Twitter says Happening Now is rolling out on iOS and Android beginning as we speak.
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