Samooha’s goal is to make it easy for businesses of all sizes to collaborate on big data projects across different clouds, cutting down on the time and costs associated with transferring data between platforms. The startup has developed a cross-cloud collaboration platform that lets users securely share and manage data in one place, regardless of the storage location.
Samooha is aimed at helping businesses securely share, collaborate on and gain insights from their data regardless of the underlying cloud and data stack. The platform gives businesses the freedom to use a wide range of tools and platforms, including traditional databases, NoSQL stores, stream processing engines and machine learning models. Samooha is designed to make it easy for businesses to access their data from anywhere in the world, whether they are using private or public clouds.
Today, data clean rooms are becoming more popular as a solution for sharing sensitive data between different computing environments. This is due to the security features that these rooms offer, as well as the fact that they make it easy to keep track of who has access to what.
Snowflake’s native app environment, combined with the trust boundary of its Snowflake ecosystem, makes it a perfect platform for no-code UI development. Samooha is one of the first companies to take advantage of this opportunity, and their clean room app creation service is already gaining popularity among startups and businesses.
In ancient times, the Samoan people were considered Polynesian seafarers known for their superior navigational skills. For many centuries, Samoans
Security guarantees enforced by cryptographic multi-party computation technologies and user-defined policies are critical for the clean room analysis of joint data. Clean room analysis means that data can be analyzed without moving it, which is advantageous because it speeds up the process and reduces security risks. For example, using Slack as an analogy, if you are working on a project with your co-workers in a dedicated channel, you would have to move the project files around each time you want to share new information or ask for help. However, with clean room analysis using cryptography and approved query templates, you can collaboratively analyze data without ever having to move or secure it. This provides a seamless collaboration experience where everyone involved is learning and sharing information while maintaining control over the data
Samooha is betting on a rapidly growing and lucrative industry: the media. By 2023, 80% of advertisers with media budgets of $1 billion or more will use data clean rooms, according to Gartner. This growth reflects an increasing awareness among advertisers of the importance of using accurate and reliable data to target audiences. Additionally, mobile advertising is projected to generate nearly 50% of global ad revenue by 2021, according to eMarketer, making it an even more important arena for companies looking to reach consumers.
Sivaramakrishnan asserts that Samooha is already attracting Fortune 500 customers, with its ability to securely communicate data across industries. With the pandemic affording a new understanding of the need for collaboration in an efficient and safe manner, this technology may rapidly gain traction.
Sivaramakrishnan suggests that the clean room phenomenon is being driven by the advertising industry’s need to create high-quality content. In an interview with The Wall Street Journal, he explained that data clean rooms are necessary to avoid unintentionally creating biased content. He added that this trend is likely to continue as more and more businesses rely on data to make decisions.
Sivaramakrishnan believes that the company’s technology and product approach, coupled with its commercial model, gives it the conviction to withstand headwinds in the enterprise data market. He believes that customer, consumer and enterprise data are a fact of life for any industry and use case, but most businesses have an incomplete view of customer and consumer data. The pandemic shone light on the need for data collaboration in a safe, secure fashion across multiple industries, be they healthcare, manufacturing, supply chain or logistics. His company’s technology and product approach has the potential to solve this critical function met by many businesses.