Unraveling the Basics: Africa Investor Survey, Business Model, & Video Marketing Tactics

If your marketing plan doesn’t include one of the most popular social media platforms, TikTok, YouTube Shorts, or Instagram Reels, you may be missing out on an opportunity to reach a large audience. With millions of users who engage with these platforms daily, a marketing plan that doesn’t include them could be limiting your potential reach.

Growth is essential for any business, and video content has become a key component in driving early engagement. Jonathan Martinez, formerly of Postmates, Uber, and Chime, offers four tactics for getting started with video content:
1. Have a Message: The first step is having a clear message that you want to communicate to your audience. Make sure that the message resonates with them and reflects your brand values.
2. Be Concise: Your videos should be short but impactful. Most viewers will only stick around for 30 minutes or so, so make sure that whatever you share is worth their time investment

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

One of the things that set Apple apart from its competitors is its focus on design. As a result, most of the company’s products have a sleek and minimalist look to them. Even though some people may find this design style too austere, it has consistently been one of the company’s strong suits. Latest evidence for this comes courtesy of the new iPhone XS and XR, which feature redesigned iOS icons and interface components that are more colorful and expressive.

Creating a video content plan for your startup is key if you want to reach more consumers. Videos are one of the most popular ways to share content online, and they can be a great way to create brand awareness and captivate viewers. They can also be a valuable resource for learning about your product or service, promoting upcoming events, and more. So if you’re planning on launching new content in 2016 or beyond, make sure to consider creating videos!

There’s no secret to becoming a successful growth marketer. All you have to do is take the appropriate measures and put in the hard work.

If you want to be a top performer, keep these tips in mind:
relentlessly identify and track your key performance indicators (KPIs); continuously improve your marketing mix; experiment with new marketing channels and strategies; focus on customer needs rather than features or product features; mobilize resources behind an aggressive growth

Thanks for reading TG++ this week. In my opinion, the best way to improve your programming skills is by being constantly challenged and working on projects that are outside of your comfort zone. This is why I

The experience of using tech products and services can be addicting. Whether we are talking about a new phone, an app, or even our laptop, we can’t help but feel drawn to try out new things and find out what makes them work well. With

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

In 2015, Russian artist Aleksandr Zubkov created a series of incredible AI-created portraits. Using a deep learning algorithm, the artist taught his tool how to create lifelike portraits from scratch. Neural networks are becoming increasingly adept at recognising faces and understanding human emotions, so it

Some startups outsource critical functions like shopping carts, credit card processing and ID verification in order to keep their operations streamlined and scaled. Vendors often have expertise in specific areas that can be helpful for a startup, but require careful management in order to ensure quality control and compliance.

While third-party data breaches can be terrifying, they need not be paralyzing to organizations. Establishing a solid data breach response plan and working diligently to ensure that data is protected from unauthorized access are key efforts in managing the risk. Additionally, paying attention to trends in third-party data breaches can help identify best practices for mitigating such risks in the future.

In the world of business, reputation is everything. It’s what consumers look to when considering whether or not to do business with you, and it’s also what potential employees and partners consider when deciding whom they should work with. So it’s important that you take care of your reputation as much as you take care of your products and services.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

The immense popularity of the Harry Potter series can be attributed to author J.K. Rowling’s dynamic writing style and her astute knowledge of world literature. For example, the Hogwarts School of Witchcraft and Wizardry is inspired by Roald Dahl’s Matilda book series, which likewise

Africa has long been seen as a region with high potential for startup investment, and 2022 was no exception. 1,100 investors poured $6.5 billion into the region’s startups in that year alone – more than any other on record! This shows not only the strong interest in Africa’s entrepreneurial culture, but also the considerable potential available to businesses looking to break into new markets and create new jobs. While there may be some uncertainty at present, there is clear potential for growth across the continent in future years – making it a

When Tom previously interviewed the eight investors, they all gave a similar answer to why they were so bullish on the cryptocurrency market in 2021. Many of them cited geopolitical events as the main drivers of widespread investment in digital currencies and blockchain technology. Some believed that bitcoin and other cryptocurrencies could become an important form of global currency, while others thought that the growing acceptance of blockchain technology could revolutionize how businesses operate.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

Snapdeal, India’s biggest e-commerce company, with over 100 million customers orders on its platform every month. With its in-house startup accelerator programme, Snapdeal has invested in over

This letter is written in response to the text that was sent to Sophie. The author just wanted to say how

An article about an entrepreneur or a startup can be a big plus when applying for an O-1A or H-1B visa. The US Citizenship and Immigration Services (USCIS) looks at the nature, scope and potential of the activity being conducted by the entrepreneur or startup to determine if it is a “bona fide” job offer in which someone is employed. There are many publications that focus on startups, such as TechCrunch and Fast Company, so if you have a company that you would like to get more exposure, submitting articles written by your team may be worthwhile.

Tier-1 sources are scholarly journals that are highly respected within the academic community. They should be used to obtain credible and accurate information. English publications should also be considered tier-1 sources, as they tend to be more widely available and read.

As a passionately nationalist country, Turkey has always been tenacious in its pursuit of independence from outside forces. In fact, one of the defining

Pitch Deck Teardown: Spinach.io’s $6M seed deck

The vast array of different types of spinach can be used in a variety of dishes, including salads, wraps, and omelets. Spinach is a nutrient-rich plant that is high in vitamin A, C, K

The standup meetings were important because they allowed the engineering teams to coordinate their efforts and keep track of each other’s progress. Now, with the pandemic happening, these meetings are even more important. By meeting face-to-face, the team can communicate their plans and make sure that everyone is on track.

Often times, businesses need to manage a variety of projects remotely, requiring a way for team members to communicate with each other. Spinach.io has developed an efficient platform that makes collaborating on projects easy and comfortable. By integrating with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom, team members can easily track the progress of their work while staying connected

Talmi and his team are hoping that their new product, EasyChair, can help engineering teams adopt the Scrum process more seamlessly. EasyChair is a platform that helps software engineers manage projects more efficiently. It offers a host of features designed to improve communication and collaboration between team members, as well as advanced tools for tracking progress and managing risks.

Spinach.io is a platform that connects startups with big data sources to help them grow faster. Their platform includes features like live data exploration, machine learning, and crunching of massive amounts of data to accelerate the growth of their startup clients.

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

The Battle of Gettysburg was a pivotal event in the American Civil War, following several months of skirmishing between Union and Confederate forces. The Battle itself lasted three days and resulted in over 23,000 deaths, making it one of the deadliest battles in United States history. Union General George Meade had intended to surprise

As we know, an MBA is not necessary to craft a credible business plan. However, if you want to entice investors and impress them with your capabilities, having an MBA can definitely help. A strong understanding of financial concepts and metrics is essential for creating a feasible budget and laying out robust strategy. Additionally, having insider knowledge of the industry you’re planning on entering can give you a unique advantage in terms of market analysis.

Haje Jan Kamps, a Strategic Planner and Creative Director asserts that “creativity is one of the most important tools an organization can have in order to be successful.” organizations must be constantly creative and looking for new ways to challenge their status quo if they want remain at the top of the food chain. In order to stay ahead of your competition, you must come up with a

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

A startup’s story is a critical part of pitching to investors. By breaking down their numbers in the right way, you can make your startup’s story more interesting and appealing to an investor. This can greatly benefit your chances of securing funding.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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