Africa Investor Survey: Essential Business Model Fundamentals and Video Marketing Strategies

If your marketing plan doesn’t include the use of TikTok, YouTube Shorts or Instagram Reels, then you might want to rethink your strategy. These short videos and graphic images are quickly becoming some of the most popular ways to market products and services online, so neglecting their use could be a detriment to your success. For example, consider using Instagram Reels to showcase your company’s latest product or campaign in a fun and engaging way. Alternatively, consider using YouTube Sh

To get your video content started off on the right foot, consider these four tips:
Awaken your audience with engaging visuals. Showcase the people and experiences that matter most to them, turning ordinary footage into something special. Test various camera angles and techniques until you find what works best for storytelling. Music can be a powerful tool to set the right mood, so be sure to choose the right tracks for your video. And finally, keep things fresh by mixing in different types of clips – even if they’re unrelated – to keep viewers engaged.

By following these tips, you’ll create

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

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A study by BrightEdge revealed that 82% of startups don’t have a plan for video content. Missing out on this powerful resource can limit your brand’s reach and awareness. Creating interesting, original videos can increase your followers and help you stand out from the competition.

Fans of sports teams gather around televisions to watch their favourite players win or lose. They feel a personal connection with these players and can often be very vocal about their views on the games. In a similar vein, customers are drawn to businesses they feel have authenticity and share a sense of kinship with the business. It’s not surprising then, that some successful growth marketing tactics that focus on creating authentic connections with customers can also result in increased sales. For example

Welcome to TechGround, the home of compelling content on all things tech. Our editorial team consists of enthusiastic experts who love digging deep into the latest trends and developments in technology. We’re dedicated to providing our readers with high-quality, well-resear

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

There are a variety of reasons why people might choose to include fitness in their life. Some might see it as a way to improve overall health, while others may use it as an exercise routine to help burn calories. Regardless of the reason, taking care of one’s physical appearance can be beneficial

Building a successful startup involves relying on third-party vendors to keep the business running while the founders focus on their main goals. In today’s economy, this reliance can come in many forms, most notably with regard to technology. This is why it’s so important for startups to identify and evaluate potential providers as early as possible in order to ensure a smooth operation.

Third-party data breaches can be disastrous for a company, as they often result in the release of confidential information. To minimize the risk of this happening, businesses need to take steps to ensure that their data is kept safe. Ways to do this vary depending on the size and complexity of the organization, but generally include things like establishing strict policies and procedures governing how data is accessed, stored, and protected. Taking these measures will help protect your company from costly damage caused by a third-party breach.

For any business that wants to maintain a high level of customer service and discourage reputational damage, it is important to have a thorough incident response plan in place. This plan should account for the various stages of an incident and include processes for communication, risk assessment, containment, recovery, and public affairs. By addressing these steps early on in the process, businesses can minimize negative fallout from incidents and continue to serve their customers well.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

The window revealed a view of the Kyiv skyline, with its many orange rooftops and spires. It was hard to believe that less than two hours ago I had been sitting in my apartment, completely unaware of the turmoil going on outside.

Asia had a similar year, with $5.4 billion invested in startups across the continent. Both regions are leading the way for global tech expansion, and Africa especially stands to benefit from this investment trend as it experiences an unprecedented period of growth.

When asked what drove such volumes when the rest of the world was reining back the collective enthusiasm of 2021, eight investors said it was due to their belief that blockchain technology had tremendous potential. They cited a number of factors that made them believe this, including its potential torevolutionize how businesses operate and its decentralized nature.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

Though Apple’s latest product, the iPhone 6 and 6 Plus, have garnered a lot of media attention due to their extremely high prices, there are a few lower-cost options that may be

Is one day the same as another? It seems that way to me. Sometimes I wake up and feel

In my experience, articles written about startup ventures in publications like Inc. or Fast Company definitely help persuade immigration officers to give a green light for an O-1A visa application. Articles that highlight the complexities and challenges faced by early stage businesses tend to resonate more with those charged with making decisions about which applicants to approve. Written testimony from the founder or CEO of a successful startup can really make a difference when it comes to convincing an immigration officer that your venture merits special consideration. However, keep in mind that not all articles are created equal – make sure that your submission hits all the right notes before sending it off!

Tier-1 publications would be newspapers and magazines from developed countries, as these tend to have more rigorous editorial standards. However, any scientific journal that is credible and relevant can be used for research.

The tenacious people of Turkey have always been known for their hard work ethic and determination. This has helped them weather many tough times throughout history

Pitch Deck Teardown:’s $6M seed deck

If you’re looking for a nutritious and delicious way to add some greens to your diet, is perfect for you. With a wide variety of recipes and feeding options, we make it easy for you to put

However, as the pandemic progressed, more and more engineers started working remotely. As a result, face-to-face standup meetings became less and less common. This left members of engineering teams struggling to coordinate their efforts andtrack each others’ progress.

This integration allows users to easily hold meetings online with whoever they want, regardless of location. provides an easy-to-use platform that makes communication and collaboration between team members seamless and efficient. This service is great for tracking project tasks, sharing ideas, and making decisions together as a team.

Where Scrum is typically used in teams that are developing software independently, Karate is designed specifically for engineering teams who collaborate with each other. According to Talmi and his co-founder Eli Hazan, Karate solves the problem of how to efficiently communicate changes between engineers and clients. is a company that is building the next generation of digital agriculture tools. Their platform allows farmers to track their crops and find new ways to optimize them, all while connecting with other farmers in their region. The team has extensive experience in agricultural technology, data analytics, and online marketing, which they will use to

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

In the early 1800s, rural America was experiencing a period of great tension. There were growing tensions between Native Americans and settlers, as well as between farmers and factory workers. Political organization was becoming necessary to fight for better conditions, but it was difficult when people were scattered across the countryside. One group of activists decided

If you want to convince an investor to fund your business, you’ll need a strong business plan. There’s no one-size-fits-all approach to creating one, but understanding the basics will help assure your proposal is credible and on point.

For starters, it’s important to understand what makes a good business plan. A plan that is well researched and concise will resonate with investors. It should include information about your company’s mission and vision, detailed financial analysis, realistic timelines for achieving goals, customer segmentation strategies, and more. Additionally, make sure all

There is no one ‘right’ way to create a plan presentation; what works for one company may not work for another, and it’s important to tailor each presentation to the target audience. However, there are some general principles that can be applied regardless of the specific format chosen.
One key principle is that plan presentations should be easy to understand and digest–the objective is not only to impress potential

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

The importance of storytelling when pitching your startup to investors cannot be overstated. By breaking down your numbers the right way, you can create a more compelling story which will help increase interest in your product or service.

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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