Strategizing Business Growth in Africa: Fundamentals of Modeling and Video Marketing Insight

If your marketing plan doesn’t include one of the most popular video sharing platforms in the world – YouTube, or another platform like TikTok or InstagramReels, you might be missing out on a valuable opportunity. These platforms are full of interesting and entertaining content that can be used to create compelling consumer prospects. Creating a marketing plan that includes these channels will help you connect with your target audience and generate leads that can be converted into sales.

Video content is one of the most powerful ways to create engagement and drive conversions. Here are four ways to get started:

1. Plan your video strategy in advance. Before you even pick a topic, plan out what type of video you want to make and start gathering the ingredients needed. This will require some pre-production work, so start collecting ideas and footage now!

2. Build a strong audience first. If you don’t have an audience or subscribers before starting your videos, it’s difficult to convert them into viewers once you do release them. The better prepared you are with content

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

The Full TechGround+ subscription service provides access to a wide variety of technology-related content, from reviews and previews of the latest devices and software to in-depth interviews with industry insiders. Through Full TechGround+, readers can learn about the latest trends and developments in the tech world, as well as find solutions to common issues.

Video content is a powerful tool for branding and reaching more consumers. By preparing a video content plan for your startup, you will not only create awareness but also attract new customers.

The growth marketing tactics and strategies outlined in this article can be used by companies of all sizes to improve their sales and viewership. By using these techniques, a company can find new customers, generate more leads, and increase their brand awareness.

GNU/Linux is one of the most popular operating systems on the planet, and for good reason. Aside from its stability and immunity to viruses and malware, it’s also relatively easy to use – perfect for

If you’re reading this, it’s safe to assume your computer has been hacked. This is because the average person’s computer contains more personal information than they might realize–in some cases, quite literally everything they do on their computer can be traced back to them

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

In most cases, people are more likely to trust someone who looks like them. Studies have consistently shown that people of similar appearance are more likely to be trusted. This is because we tend to ascribe positive characteristics to those who look like us and we assume that they act in similar ways.

In order to reduce the amount of time it takes to get a product to market, many early-stage startups outsource some of their core operational tasks to third-party vendors. This can include things like providing a shopping cart, credit card processing and ID verification services.

Third-party data breaches often come with serious business implications for companies. To prevent these breaches from overwhelming company resources, many organizations have instituted policies and procedures that prioritize data protection and security. Though this may seem like a daunting task, it is important to remember that there are a number of dedicated tools and resources available to help minimize the risk of third-party breaches. For example, LogicGate has developed Software Auditor aimed at helping organizations identify vulnerable software configurations and issues on their networks. This information can then be used to create remediation plans that will protect company assets.

Organizations that are careless with their reputation can find themselves losing business in the long term. By taking the time to clean up any messes made, organizations can minimize the damage done and continue to attract customers.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

Especially noteworthy given her promotion to Deputy Director of the CIA, Ms. Haspel’s history of involvement in torture during her time at the agency raises significant questions about her fitness for such a high-profile position. Haspel’s motivation for wanting to take on this role is also

Entrepreneurs in Africa are still looking to take advantage of the current downturn, as they see opportunity in creating new products and services that can help grow the region. The $6.5 billion invested in startups in 2022 is testament to this resilience, as investors are looking for ways to invest in strategies that will create long-term growth.

Investors interviewed for the piece spoke about the overriding factor behind the growth of crypto in 2021 as providing a more secure and efficient global trading environment. Additionally, there was excitement surrounding how cryptos could help developing countries bypass traditional financial institutions and increase access to capital for their populations. With such positive momentum driving growth, it is no surprise that market capitalizations reached unprecedented highs in 2021.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

In life, we are constantly faced with choices. Usually, these choices come down to a matter of what is best for us but there are some times when we have to make a choice that

Sophie, my best friend for as long as I can remember, is always up for a good

Creating a successful startup in a large and complex city like Istanbul can be extremely challenging. With so many different cultures and economic pressures, it’s important for any entrepreneur to have access to quality resources and networks. Articles in publications about startups or entrepreneurs can be very beneficial in securing funding, attracting top talent, and building relationships with potential customers.

Tier 1 publications generally consist of well-respected journals in the field. Some Tier 1 journals are English-language only, but many are international.
Tier 2 publications are typically not as highly respected, but may still be valuable for research purposes. These publications may be available in both English and other languages.

Turkish people are tenacious, as evident in their willingness to work hard and never give up on their dreams. The country has a rich history

Pitch Deck Teardown:’s $6M seed deck

Popular meal delivery service,, has coined itself as “the home of healthy, nutritious meals.” Started in 2015 by two friends as a side project while they attended university, the company has since

Many engineering teams use stand up meetings as part of their daily routine before the pandemic. The meetings help coordinate efforts and track each others’ progress, but some teams have adapted by using online tools to keep communication flowing.’s remote meeting service not only allows team members to participate in meetings from anywhere, but it also integrates with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom. This makes it easy for team members to stay organized and collaborate on projects together regardless of location.

CEO Matan Talmi of engineering startup ScrumFuse spoke at length about the company’s product and how its agile development process can benefit businesses. By using ScrumFuse, engineering teams can quickly develop and release features while keeping tight control over costs and deadlines. is a food delivery startup that uses blockchain technology to track food provenance. The company has raised $6 million in seed funding and plans to use the money to expand its operations and build out its food delivery network.

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

In many ways, Ukraine is a microcosm of the Cold War. The country was first divided into Soviet and Ukrainian territories after World War II, and it wasn’t until 1991 that Ukraine declared its independence from the Soviet Union. The conflict between pro-Russian forces in the east and pro-Ukrainian forces

businessmen and women need more than an MBA to create a viable business. They must also understand the fundamentals of business and how to apply them. For instance, in order to create a successful business plan, businessmen and women need to be familiar with the basics of finance-includingcapitalinvestment, cash flow forecasting and cost Analysis. They also needto know about marketing concepts such as market segmentation, target marketshape/location/. Finally, they must have strong negotiating skills in order

MBA’s typically offer comprehensiveeducation on all aspectsbusinessplanningrelated tasks such as

When business owners develop a plan, they often focus on only a few key areas. This can be intimidating, and it’s easy to get lost in the details. Instead, develop a framework that focuses on five key areas:
-Values ​​and purpose ​​again​​ ​​​
-Key milestones or outcomes

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

Since putting together a Startup Profile is key to writing an effective pitch to investors, it is important to be sure that the numbers used in the profile are accurate and present your company in a positive light. One way to do this is by breaking down those numbers into interesting categories, and then presenting them the right way. Doing so can greatly benefit how you tell your startup’s story to investors.

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Zara Khan

Zara Khan is a seasoned investigative journalist with a focus on social justice issues. She has won numerous awards for her groundbreaking reporting and has a reputation for fearlessly exposing wrongdoing.

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