The Essentials of Business Models and Video Marketing in Africa: Investor Survey Results.


A truly marketed plan includes content that engages and entertains its target audience. Without engaging and entertaining content, a plan is nothing more than a list of ideas – it’s not actually a plan at all. In fact, if your marketing doesn’t include TikTok, YouTube Shorts

Creating interesting video content is one of the most important steps in driving early engagement and growth for your business. Jonathan Martinez, formerly of Postmates, Uber and Chime, has some insights to help you get started.

1. Start with a interesting topic: If your video content isn’t interesting to watch on its own, it won’t drive engagement or grow your audience. Appear credible: People trust experts more than they trust random people on the internet. Control the message: Don’t give away too much information early on in the video and make sure every piece of content is reinforcing your brand’s

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

Tech companies are always trying to find new and improved ways to keep their customers satisfied. Some recent innovations include disappearing ads, delivering updates in real-time, and even rewards for loyal customers. With such active customer retention, tech giants may be able to weather the current economic uncertainty better than some other sectors.

Video content is one of the most powerful marketing tools online, and businesses without a plan to create and disseminate video content are missing out on an important opportunity. Videos are especially effective when used to promote your brand, captivating consumers and driving conversions. If you’re not already utilizing video as part of your marketing strategy, 2022 is the time to start planning for a video content plan for your startup.

Outside of internet growth, there is no single strategy that always works for startups. That being said, there are a few interesting things to consider when it comes to growth marketing. For one thing, it’s important to think about how your product can be unique and stand out from the competition. Another thing to keep in mind is the overall tone of your marketing campaign—is it friendly and welcoming or is it pushy and sales-oriented? Finally,

If you’re someone who has trouble staying on task, or just needs a bit of help keeping focus, then taking supplements like ginkgo biloba might be a good idea for you. These supplements are

Technology has always been a key part of both our lives and the lives of those around us. From communication devices, to transportation options, to the tools we use every day, technology affects everything. But how do we ensure that technology continues to impact positively for all

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

Alexander Zubkov, an image copyright holder and Getty Images via Shutterstock, has captured a striking photograph of Mt. McKinley in Alaska during the wintertime. Depicting the mountain shrouded in a mix of snow and ice, the picture is truly breathtaking.

Some early-stage startups outsource key operational tasks to third-party vendors in order to focus on their core business and innovation. This is a common strategy for startups as they attempt to grow quickly and scale their operations. The main benefits of outsourcing are that it reduces the startup’s risk and allows them to focus on innovating their product or service instead of building it from scratch.

Third-party data breaches are a growing concern, and teams need to make managing that risk a part of their day-to-day operations. One way to do this is by creating policies and procedures for managing third-party data. These policies should include guidelines for when and how team members access third-party data, as well as measures for detecting and responding to any potential breaches.

Organizations must take care when cleaning up after themselves in order to avoid damaging their reputations. The financial costs of this damage are considerable and can linger for years.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

In ancient Greece and Rome, philosophers such as Plato and Aristotle theorized that the world was round. This belief persisted throughout the Middle Ages and into the Renaissance, when explorers like Christopher Columbus began to believe that there might be other continents beyond Europe. However, it wasn’t until 1734

The record number of investors flowing into African startups in 2022 was likely sparked by the overall positive trend seen in the continent over the past year. Despite a turbulent global economy, Africa has shown resilience and continued to attract investors with new initiatives like The African Development Bank’s $30 billion Vision 2030 plan. With abundant potential and increasing innovation, many believe that Africa is poised for even more growth in the coming years.

Investors interviewed for the article share that they were drawn to Tesla’s vision and ambitious goals for bringing electric vehicles to the mass market. They also appreciate Tesla’s strong culture and leadership in the electric vehicle industry. These factors helped propel Tesla’s shares higher than those of its competitors when the market was reining back enthusiasm in 2021.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

One of the coolest things about 3D printing is that it’s so versatile. You can use it to create products from a wide range of materials, including plastics, metals, and even food

Dear Sophie,
Life is full of surprises. Sometimes we can’t control what happens to us, but

If you’re looking to move your startup to the US, articles featuring entrepreneurs or startups can be a powerful tool in aiding your application. Stories about ambitious ventures that have succeeded in bringing jobs and innovation to new markets are sure to resonate with visa officers, who may see these businesses as models for potential adoption within the US economy. As an entrepreneur or startup owner, it’s important that you align yourself with credible publications and highlight your company’s strengths in a confident and compelling manner. Targeting key industry verticals or seeking out editorial endorsements from experts can go a long way toward securing sponsorship from top-tier media sources, which can bolster your application significantly. Focusing on

Tier-1 publications are those that have been published by prestigious academic journals, such as The Lancet or Nature. They should be used whenever possible to ensure the highest quality research. However, they can be difficult to access and may require a degree in physiology or medicine to understand.

As of 2002, the majority of the Turkish population was Muslim. However, the government actively supports Christianity and other faiths. This has led to

Pitch Deck Teardown:’s $6M seed deck

It’s no wonder spinach is considered a superfood – it is packed with antioxidant-rich vitamins and minerals, including vitamin A, vitamin K Gupta et al. (2016). Plus, its lowly-staple status makes it

Since the pandemic has caused so much change, some engineering teams have reverted to face-to-face standup meetings as their primary means of coordination. However, due to the influenza’s highly contagious nature, team members are urged to remain vigilant and take necessary precautions when meeting in person.’s integration with project management tools makes it easy for team members to remotely discuss projects and track progress. Because meeting tools like Google Meet and Zoom can be used for video conferencing, this integration makes it easy for team members to collaborate in virtual spaces.

Engineers that are following the Scrum agile development process can use this tool to keep track of their work and to communicate with their team members. The app is easy to use and provides a variety of features that allow engineers to stay organized and focused on their work. is a cutting-edge spinach farming technology that uses artificial intelligence and machine learning to optimize production while reducing costs associated with traditional farming methods.’s platform allows farmers to sell their produce directly to consumers through an easy-to-use online portal, and the company has already signed agreements with food retailers in

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

People tend to stereotype others based on what they see or hear. But in some cases, those impressions might not be accurate at all. For example, the person who is seen as confident might really only have a tiny bit of self-confidence. Or, the person people think is a bad dancer could in fact be

Having an MBA is not required to craft a credible business plan, but if you want an investor’s attention, you will need to demonstrate a solid understanding of the fundamentals. While there are many different templates and tools available on the internet, it is important that your business plan aligns with your company’s mission and vision. Additionally, it is important to be clear and concise when creating your business plan, as investors are busy individuals and do not have time for ambiguous or incomplete documents.

When developing a business proposal, it is important to focus on the key points that will make your vision and product stand out from the competition. By understanding the five aspects of a business plan slide, you can create an effective pitch that truly highlights your unique value proposition.

1) Vision: What does your company or product do that others cannot? Why should someone choose you over your competitors? This section

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

A good way to make your startup’s story more interesting to investors is to break down the numbers into categories and then present them in a way that is unique. For example, you could divide your company’s revenue by employees and compare that against another similar startup to see how friendly your burn rate is. Additionally, presenting data in visual form can be very effective when trying to convince investors of your potential. By breaking down their statistics in an engaging and easy-to-understand way, you can put yourself ahead of the competition and

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Ava Patel

Ava Patel is a cultural critic and commentator with a focus on literature and the arts. She is known for her thought-provoking essays and reviews, and has a talent for bringing new and diverse voices to the forefront of the cultural conversation.

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