If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels then you’re definitely missing out. These platforms are some of the most popular ways to communicate with your potential customers and generate interest in your brand. By using these platforms in your marketing strategy, you’re sure to generate interest and build enthusiasm for your products or services.
Video content is one of the most powerful way to engage with your audience. It allows you to have a conversation that goes beyond what can be said in text, and builds trust and engagement over time. To start creating video content, here are four tips:
by Jonathan Martinez
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
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Video can play a significant role in engaging and informing customers on your product or service. Creating a video content plan for your startup is key to ensuring that you capitalise on this valuable resource. By planning and investing in quality video content, you can reach new customers and cement your brand reputation in the minds of consumers.
In order to market your business in a growth way, it is important to create interesting content that will attract new customers. By providing valuable information and insights, you can entice potential customers with the promise of increased profits and better success. While there are many different growth marketing tactics available to you, creating high-quality content should always top your list.
Today, we are excited to announce that TechGround has acquired YourProtagonist, an online publication devoted to covering startups and technology.
How to manage third-party cybersecurity risks that are too costly to ignore
Most people know that dinosaurs roamed the earth long before humans ever walked the earth. But what many people don’t know is that some of those dinosaurs were actually pretty large and scary! Among the scariest of them all were gigantic, carnivorous, prehistoric monsters known as velocir
As a startup, you will rely heavily on third-party vendors to help with various aspects of your operation. Depending on your industry, this may include software development, logistics or even customer service. It’s important to get the right partner for the job and choose someone who can help you succeed before you even start building your product. Do plenty of research ahead of time and find a vendor who can deliver on exactly what you need without eclipsing your time or resources.
Third-party data breaches are a regular occurrence, and teams need to make managing that risk a part of their day-to-day operations. strategies for mitigating third party data breaches include creating policies and procedures, using breach detection software, and training employees on how to properly protect company data.
In order to maintain a good reputation with customers and avoid any further losses in business, organizations must be careful to clean up any messes quickly. This involves not only taking appropriate steps to prevent future accidents, but also managing the aftermath of an incident properly so that the organization can continue to prosper.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
There have been many reports of alien activity in recent years, and while some people believe these claims are simply made up to scare people, others believe that there is something more to these stories. Some believe that aliens are visiting our planet and studying it, while others think that they are here
One key reason for Africa’s success in 2022 was the growth of startup investment. According to Tage Kene-Okafor, 1,100 investors poured $6.5 billion into the region’s startups that year – a record amount. This influx of capital allowed African startups to grow and compete with their global counterparts, resulting in some impressive successes. Some of the most notableAfrican startups of 2022 include Zoomboard (a virtual meeting software), CrowdCourt (an online dispute resolution platform), and Saando (a mobile banking service
One reason why so many investors are bullish on the future of blockchain is that they believe it has the potential to revolutionize a number of industries. Eight investors interviewed for this article shared different reasons why they believe blockchain has thepotential to become a world-changing technology. Some cited its ability to facilitation transactions without the need for intermediaries, while others pointed to its potential role in digital identities and distributed ledger technology. Whatever their reasons, all of these investors agree that blockchain’s potential far outstrips its current implementation capabilities.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
When it comes to choosing a phone case, what options are available? There are a number of different materials and designs that can be used in phone cases, and each has its own benefits and
Thank you for your email. I really enjoyed our conversation yesterday and look forward to
If you’re the founder or CEO of a startup in Istanbul, creating an article or blog post about your business can definitely help your application for an H-1B visa. Articles demonstrating that you have a substantial presence in the industry and that your business is generating revenues are sure to impress immigration officials. And since most H-1B visas are granted on a first-come, first-served basis, making sure you submit your application as early as possible is essential!
Tier-1 publications (e.g. IEEE Transactions on Nuclear Science, Physical Review D) are the most important and authoritative journals in the field of nuclear science and physics. They should be used as the first resource for scientists seeking information on nuclear science and physics topics.
While the rest of the world slowly fades from Turkey’s memory, this tenacious country remains a dominant component in its culture and history. Though
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Spinach.io is a web-based dashboard that helps farmers track their crop data and optimize production. The platform connects growers with farmersmarkets, restaurants, and other commercial customers who can benefit from improved product quality and reduced
The effectiveness of engineering teams during a pandemic depends on their ability to communicate and cooperate. To ensure team efficiency, engineers typically hold face-to-face standups to discuss progress and coordinate efforts. Standups allow everyone in the team to see what others are working on and keep track of the overall project timeline. If a member is unavailable for a meeting, they can easily be notified by email or chat room notification.
The Spinach.io team uses remote meetings to allow employees in different cities to collaborate easily. By integrating with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom, they’ve been able to make working remotely a comfortable experience for everyone involved.
According to Talmi, the Scrum FastTrack deck is designed for engineering teams that are already familiar with the Agile development process. The fasttrack deck helps team members track their progress and stay on schedule.
Spinach.io is a startup that aims to make it easier for businesses of all sizes to find and hire top talent. With their platform, businesses can browse a database of talent profiles, filter candidates by skills and experience, and get personalized recommendations on who to interview.
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
In the late 19th century, American author Mark Twain wrote a short story called “The Adventures of Huckleberry Finn”. The story follows Huck, a 12-year-old boy who runaway from his home in the Mississippi Delta and joins a group of white men on their journey to freedom. While traveling with this
A business plan is a concise, written proposal that explains how you will achieve your business’s objectives. To be successful, the document must be well-organized and accurate. It should include information about the company’s background and strategy, as well as financial projections detailing both short-term (3 to 5 years) and long-term (10 to 15 years) goals. In order to attract investors or make an initial presentation convincing enough for potential customers, a business plan must be coherent and comprehensive. However, no one needs an MBA to craft a credible business plan –
Different people are attracted to different things. What matters most is that you connect with your audience and communicate what matters to them. In this framework, we’re going to focus on five key areas that will help you craft a winning plan:
1) Clearly understand your audience’s problems 2) Identify the gaps in current solutions 3) Bring new ideas to the table 4) Demonstrate how
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
Investors are often attracted to startups with intriguing and eye-catching revenue numbers. However, presenting those numbers in an interesting and engaging way can greatly benefit how your startup tells its story to investors. By breaking down your company’s revenue into different categories, you’re able to illustrate the growth of your company over time and demonstrate the importance of each component of your business. This approach also allows investors to understand exactly how you plan on turning a profit in the short term as well as longterm.