Video Marketing Tactics for Africa Investor Surveys: The Basics of Business Models

Creating a marketing plan that does not include some of the most popular social media platforms can be seen as incomplete. These platforms, such as TikTok, YouTube Shorts and Instagram Reels, provide an easy way for businesses to engage with their audiences and allow for creativity and innovation when developing marketing campaigns. Not including these platforms may leaves a business unfulfilled in their ability to connect with potential customers or followers.

Video content is one of the most powerful tools that businesses have to engage their audience, and it’s essential for both branding and sales. According to growth expert Jonathan Martinez, there are four fundamental tenets of video marketing that everyone should follow: create interesting content, invest in storytelling, make your videos easy to watch and share, and keep them short. By following these tips, you can create lasting impressions on your viewers and drive traffic back to your site or app.

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

The smartphone is an electronic device that can be used to access the Internet, send and receive emails, text messages and make phone calls. Smartphones typically have a display screen that uses touch input or a stylus to allow users to interact with the device.

Video content is a powerful tool for brand awareness and reaching more consumers. By creating a video content plan for your startup, you can ensure that you are using this valuable resource to its fullest potential.

With growth marketing, it is important to be creative and find new ways to get your message out there. One way to do this is through influencer marketing. By partnering with influential individuals, you can reach a larger audience than you would by advertising directly. You can also create content that is interesting and relevant to your target audience and share it on social media platforms, blog posts, or email campaigns. Be sure to track your results so that you can continue improving

If you enjoy programming, there is no better way to learn than by writing your own code. TG++ provides you with the perfect environment for learning how to write code, and offers a wealth of resources to

Peter, the protagonist of the story, is a high school student who enjoys using technology to connect with friends and explore the world. When he learns about a new app that lets users control their devices through voice commands, Peter is intrigued. He decides to test out

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

The author writes that the Russian president, Vladimir Putin, seems to be seeking an imperial place in the world. He believes that Russia is deserving of a sphere of influence and he has shown himself prepared to use aggressive tactics, such as invading Ukraine, in order to achieve this.

The biggest challenge for early-stage startups is finding the right third-party vendors. No one wants to build a shopping cart, credit card processing or ID verification app from scratch. But finding the right vendor can be essential to the success of a startup. After all, it’s not very agile to have to switch gears every time a crucial component of your business needs refreshing.

In the wake of third-party data breaches becoming a regular occurrence, it is important that organizations take steps to manage their risk. One way to do this is by creating a system where data can be securely transferred between different parts of the company. This can be done through tools like LogicGate’s data vault, which allows for secure Data transport and management.

There is no sure way to avoid taking a reputation hit when something goes wrong, but by following some basic guidelines you can minimize the damage. First, always remember that no matter how well you clean things up, the negative press will continue to cost your organization in lost business. Next, make sure that all your communications are clearly and concisely articulated so that people understand what happened and why it matters. Finally, be prepared to answer any questions or face criticism head-on—something administrators should do regardless of the outcome of an incident. By following these tips

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

For Russia, World Cup is a chance to rebound after heavy losses in the Olympics. Athletes and spectators alike are looking forward to see their country reign victorious on the world stage.

Regardless of the global economic downturn, African startups continued to attract massive investments in 2022. This was evidenced by the $6.5 billion that was poured into the region’s startups throughout the year. Despite this pullback, many innovative companies flourished and achieved remarkable successes thanks to this investment. These businesses are set to benefit from increased consumer demand and new opportunities created by technological advancements. In spite of setbacks, Africa is quickly becoming a leading destination for venture capitalists and entrepreneurs alike, thanks in part to its robust start-up ecosystem

Investors interviewed for the article said that they were drawn to late stage companies in 2021 because of the anticipation and excitement around their potential. Many investors feel that there is still a lot of potential for growth in these companies, even compared to earlier in the decade.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

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Dear Sophie,

Thank you for your letter. I really appreciate you taking the time to write to

As the founder and CEO of a startup in Istanbul, I can attest firsthand to the importance of articles written about entrepreneurship or startups when applying for an O-1A or H-1B visa. Published articles demonstrate that your company is valued by others in the industry, and they can increase your chances of being granted a visa. Plus, if you maintain a professional website or blog detailing your company’s journey so far (and highlighting any innovative technology you’ve developed), this too can bolster your case.

Tier-1 publications are the most important and relevant sources for information, as they have been validated by experts in their respective fields. In addition to validating the validity of a source, tier-1 publications often present evidence that supports the argument or thesis being presented. This makes them extremely valuable resources when writing papers or conducting research. Additionally, many tier-1 publications are available in English, making them

The tenaciousness of the Turkish people has been largely responsible for their country’s notable economic development over the past few decades. Despite numerous hardships

Pitch Deck Teardown: Spinach.io’s $6M seed deck

The spinach.io platform allows for easy and efficient sharing of fresh, local produce with friends and neighbors. Users can select from a variety of recipes or create their own, share their creations with friends and family, and track updates

One of the benefits of face-to-face standup meetings is that they allow engineering teams to coordinate efforts and track each others’ progress. Without this type of communication, engineering teams would likely grind to a halt as members try to figure out what everyone else is working on.

Since the remote meetings became so popular, Spinach.io developed a service that integrates with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom. This way, team members can still communicate remotely while remaining organized and in control of their projects.

Engineers at Matan Talmi’s company use Scrum to manage their development process, but they sometimes find that sprint deadlines are too restrictive. So the startup created Blitz, a tool that automates some of the tasks developers would traditionally completed during a sprint.

Given the current global climate of uncertainty, many businesses are seeking innovative ways to cultivate and capitalize on their shared value proposition. Spinach.io seems to have found a way to do just that by leveraging blockchain technology. The startup has developed an app-based platform that allows users to sell personalized supplements directly to others through a decentralized marketplace. By providing a

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

The painting, called The Mad Hatter by British artist Lewis Carroll, is over 240 years old and is a popular tourist attraction in London. It consists of a movinghat filled with eccentric creatures and is said to take about an hour to complete.

If you want to get an investor’s attention, crafting a credible business plan is essential. Even if you don’t have an MBA, there are basic concepts and strategies that you need to understand in order to create a convincing document. First and foremost, your business plan must be interesting and forward-thinking; it cannot be simply a rehash of what has come before. Second, make sure that your numbers add up; the Investor equation includes more than just financial projections. Finally, be aware of key trends and changes in your industry or market sector so that you can anticipate potential

Pitching a new product or service is hard. So, it’s worth your time to make a great pitch deck. A well-made slide deck will help your audience see the potential of what you’re selling and why they should buy in.

A great way to start your pitch is by focusing on the five key aspects of any business: who, what, where, when, and how.

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

A common mistake when pitching startup ideas to investors is to provide too many numbers without enough context or any real story. By breaking down your numbers into more digestible pieces and using examples from your own business, you can engage investors and build a stronger case for your idea.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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