Exploring Business Model Basics and Video Marketing Tactics in Africa – An Investor Survey

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, you’re missing out on a great way to get your message across to the masses. Not only are these platforms great ways to communicate with individuals, but they also offer an interesting way of storytelling that can be used in marketing campaigns. By incorporating these types of media into your overall strategy, you’re sure to reach a wider audience and generate positive word-of

Video content is the key to driving engagement with your brand. It can help you connect with your audience on a personal level and create a sense of community around your brand. However, it’s not easy to create great video content. Here are four tactics for getting started:

1) Establish a storytelling principle. What motivates you and why does your audience should care? Figure out what makes your videos interesting and insightful, then use that as the foundation for all of your content creation.
2) Include interactive elements. Give viewers the opportunity to participate or respond to what they’re watching by using social media

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

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If your business is not actively developing video content, then you are missing out on a significant opportunity to cultivating brand awareness and reaching more consumers. Videos can be an extremely valuable tool for businesses of all sizes, and with the right strategy it can help spread your message across a wider audience. If you’re not planning on creating videos in the coming years, now might be a better time to start; there’s no guarantee that someone else will come along later and take advantage of this powerful marketing tool.

Growth marketing is all about creating a connection with your customers, and leading them down a path that leads to conversions. By understanding your customer’s needs and utilising different growth marketing tactics, you can nurture relationships with potential customers until they convert.

Perhaps the most common growth marketing tactic is content production and distribution. By writing interesting, engaging blog posts or creating video content that speaks to your target audience, you can create positive momentum for your

I’m grateful to TG++ for its continual support over the years. It’s an extremely versatile and well-made programming language that has boosted my career immensely.

In today’s world, technology is a huge part of our lives. We use it to communicate with friends, work and study, and even relax. However, there are also dangers associated with technology. For example, cyberbullying can be very harmful to someone

How to manage third-party cybersecurity risks that are too costly to ignore

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Aleksandr Zubkov is an internationally renowned photographer who has documented various conflicts and famines around the world. His images are often stark and graphic, capturing the realities of life in poor, war-torn areas.

Regardless of how exciting a new startup may seem, the reality is that it typically relies on third-party vendors to handle some aspects of its operations. For example, many early stage startups rely on third-party shopping carts and credit card processors to help them grow their business. However, this is not something that every startup can do from scratch. In order to get the most out of using these services, some important considerations must be made early on in a startup’s development cycle.

Third-party data breaches are becoming a regular occurrence, and teams need to make managing that risk a part of their day-to-day operations. One way to do this is by creating comprehensive policies and procedures for monitoring and protecting third-party data. LogicGate has developed tools to help simplify the process of setting up these policies and procedures, so teams can protect their data reliably and efficiently.

Keeping your company’s reputation in check is important, especially if you want to continue prospering in the business world. While cleaning up your act can help recover lost business, the long-term damage is still unavoidable.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

The ongoing conflict in Ukraine may be bad for the economy, but it’s good news for tourists. With travel bans and unrest in the country, travelers are staying away fromUkraine. In turn, this is good news for businesses that depend on tourism as a main source of income.

This influx of investment is indicative of the growth that Africa has seen in recent years. With 1,100 investors committing to investing in startups across the continent, Africans are proving that they have what it takes to be a successful region economically. This shows not only potential investors’ faith in African entrepreneurs, but also suggests that businesses in Africa are receiving high-quality support and feedback which is translating into increased innovation and growth.

Investors interviewed for the article shared their reasoning behind the significant investments made in early 2021. Most agreed that there were several factors contributing to this enthusiasm. Many agreed that there was a general feel of optimism and excitement in the air, partly owing to an increased sense of global interconnectedness and partly due to decreasing economic uncertainty across many markets. Additionally, investors were buoyed by increasing interest from traditional financial institutions in blockchain and digital asset investments, as well as robust growth prospects for newer technologies like artificial intelligence (AI). All told, these factors helped spur considerable investment activity during what

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

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The vast amount of terabytes of data being gathered by companies like Facebook, Google and Amazon can be overwhelming for many consumers. With so much information at our fingertips, it can be difficult to

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Many publications, such as Forbes and The New York Times, regularly feature articles about startups and entrepreneurs. This attention can help attract the attention of immigration officials and may result in a Faster processing time for your application.

Tier-1 publications would generally include journals from top-tier conferences, like the ACM Conference on Computer and Communications Sciences or the IEEE Conference on Data Engineering. English language publications are generally more reputable as they undergo more rigorous editorial scrutiny. However, there are many great tier-2 and tier-3 journals that focus on specific areas of computer science or data engineering. So it’s important to do your

Tenacious migrant workers have helped sustain the Turkish economy despite political and economic challenges. With an unemployment rate of just over 10%, the country is

Pitch Deck Teardown: Spinach.io’s $6M seed deck

The spinach.io website is a great resource for finding creative and tasty recipes using fresh, healthy greens. The site offers user-generated recipes as well as curated selections from some of the best in chef-driven cuisine.

Standup meetings during the pre-pandemic days were typically face-to-face gatherings to coordinate efforts and track progress. However, with so many people now unable to travel, this type of communication has become increasingly difficult. Instead of face-to-face meetings, many teams are turning to software tools such as Slack or Trello to keep everyone on track. This allows engineers to communicate more easily by providing a centralized platform for exchanging information and tasks.

Project management can be a complex and time-consuming process. Spinach.io’s remote session capabilities simplify the process by integrating with popular project management tools. This integration enables team members to work in a variety of online meeting venues, including Google Meet and Zoom, which makes collaboration easier than ever.

The creators of Scrum believe that it is a process that helps to keep projects on schedule and ensures that all tasks are completed. The problem with this process, according to the company, is that team members have a difficult time communicating with one another. The solution offered by the company was the introduction ofkanbanboards, which provides visual representations of tasks and progress. This way, team members can see more clearly what needs to be done and when it should be completed.

spinach.io is a next-generation farming platform that allows users to grow their own food in a sustainable and efficient way. They raised $6 million dollars in their seed round last year, and are currently using the money to develop their platform further and bring on new partners.

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

The Apollo program was one of the most ambitious space exploration programs in history. It saw the first manned mission to land on the moon, and then return safely to Earth. The program was a major success, and it popularized space exploration amongst the general public.

A good business plan should be a compelling document that touts the potential of your startup and its unique selling proposition. It should also be well-organized and easy to read, highlighting key points in an effective manner. In order to stand out from the competition, it is important to understand how a business plan is structured and what goes into making it credible. Firstly, most plans are divided into three main sections – executive summary, mission statement, and overview/brief financial analysis (OBA). Each section needs to be able to convincingly illustrate why your startup exists and what its goals

When you are creating a plan slide for a pitch deck, it is important to focus on the five aspects outlined in Haje Jan Kamps’ framework. If you can capture the attention of your audience by showcasing an interesting paragraph that reflects these focal points, your pitch deck will be more successful. Remember to keep your presentation engaging and fun while highlighting the key points of your proposal.

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

The success of a startup can largely be determined by how they communicate their story to potential investors and the public. By breaking down those numbers and presenting them in an interesting way, a startup can greatly benefit their chances of securing the necessary funding.

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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