Snapchat has always been known for its interesting and fun filters, but one of the most important features of the app is still its ability to keep users connected with their friends. With the new feature enabling users to pause their Snap streaks, it means that they don’t have to worry about breaking them if they decide to not access the app for a while. This makes Snapstreaks especially important for users, as it keeps them connected with their friends even when they’re not in front of a computer.
Snapchat is testing a feature that will let users pause only one streak for free during this test phase. This could be helpful for those who want to take a break from their normal Snapchat routine and focus on something else.
The announcement from Snapchat suggests that the company is trying to make it easier for users to maintain their friendships by providing a free restoration for lost Streaks. This change is likely in response to complaints from users about the difficulty of maintaining connections with friends on the app.
The announcement of pay-to-pause streaks comes as a disappointment to Snapchat users who hoped that the company would remove the requirement altogether. “Adding more Streak Restores right from the app” will cost 99c per pause in the US, which is prohibitive for many people. The ability for Snapchat+ users to freeze streaks is also disappointing, as it takes away one of the only advantages those users have over non-Plus users.
Social media giant, Facebook, has just announced the addition of a chatbot to its paid plan. This new bot is powered by OpenAI’s GPT tech and allows users to communicate with it via text. Although this is a rather recent addition, it signals that Facebook is remaining dedicated to offering the best possible customer service experience.
Snap’s focus on developing features for creators and developers has helped it stay afloat as its daily active users decline. Recent developments, such as bringing ray tracing technology to Lenses and making it easier to use licensed sounds, show that the company is dedicated to supporting those who create content.