In a recent Twitter update, the company announced it will start advertising in traditional media outlets like television and newspapers. This move is likely to help spur increased interest in cannabis startups, as mounting pressure from lawmakers intensifies.
Twitter’s new advertising rules give cannabis companies a wider platform to reach their audiences, something they have long been searching for. This opens up new opportunities for these companies toconnect with customers and build buzz around their products.
In recent months, Twitter has made moves to diversify its revenue sources. Earlier this year, the company announced that it would be partnering with cannabis companies and advertising agencies in an effort to Market their products and services more effectively. This could be a huge boon for the industry as top advertising channels have thus far been off limits.