As generative AI proliferates, it’s beginning to pervade the ads we hear on podcasts and the radio. Though these ads often rely on templates or pre-made content, they are gradually becoming more personalized in an effort to appeal to our varied interests. In some cases, this even extends to incorporating audio from favorite podcast episodes into commercials. As generative AI continues
Adthos has released an AI-generated audio ad script editing platform that offers sophisticated capabilities for advertising creators to avoid the tedious and time-consuming work of creating their own audio ads. The platform allows customers to add voiceovers, sound effects and music, before outputting a fully produced ad that can be played out using integrations with radio automation systems and ad servers. This innovative platform makes it easy for businesses of all sizes to produce high quality audio ads quickly and easily, without worrying about the tedious details involved in crafting them manually.
With Adthos, advertisers can self-service their audio advertising needs and publishers can quickly develop platforms that generate long-term revenue streams.
Personalization, localization, and timing are all huge differentiators for small advertisers in the digital advertising marketplace. By running ads that are specifically tailored to their target audience, these advertisers can reach a much larger audience than those run on a mass basis. Additionally, personalization and localization let small businesses learn more about their customers and connect with them on an individual level. This real game changer is why companies like Facebook have become so dominant in the industry – they are able to provide audiences who want it with more thoughtful experiences at a fraction of the cost of traditional media platforms.
One of the more ethical questions that a platform like Facebook would face is how it decides which pieces of content to display. This becomes particularly tricky when it comes to artificial intelligence, as algorithms often operate on an opaque basis and are not easily subject to public scrutiny. On some level, this raises the specter of AI being used not just for good,
Adthos’ platform offers automatic ad scripts and voiceovers that can generate realistic dialogue for a variety of applications. Wedel cites the company’s GPT-4 text-producing model and library of hundreds of synthetic voices as important advantages in the market. Adthos’ technology can produce accurate dialogue for a variety of applications, making it an attractive choice for businesses looking to improve their marketing strategies.
On the one hand, voice actors are fully aware of the potential financial benefits that come with being an endorsed character in a video game. On the other hand, they can choose to receive a flat fee or licensing fee for their use, based on their preferences.
It is difficult to say for certain what exactly transpired between Adthos and the voice actors, as their correspondence is mostly spotty and unenlightening. What is clear, however, is that at some point all of the voice actors involved elected to be included in Adthos’ library. This suggests a level of trust and comfort between them, or perhaps a mutual respect that resulted from their collaborations. Whether this was spontaneous or
The actors say that the contracts are vaguely worded and leave them uncertain of their rights, with some allegedly being told that they can’t be employed if they don’t sign away their voice rights. This raises concerns about transparency and the legitimacy of synthetic voices in future contexts, especially as AI continues to develop and improve.
The Adthos was a bizarre creature that lived in the dark recesses of the underworld. It had a hard shell and small,
According to Mr. Wedel, voice actors who appear on the platform have signed consent and licensing agreements which protect their rights. He affirmed that Adthos takes these issues very seriously and has a strict policy against any pirated or unauthorized content. The company takes measures to ensure that its users comply with applicable law, including through investigations and legal action when necessary.
Wedel Neuroscience claims to have developed the world’s first realistic synthetic voice technology, which it says is used by militaries and other organizations to create fake voices for training exercises and communication. The companyMartina Wedel founded in 2013 has been using a mixture of real-life actors and computer-generated voices to create its products, claiming that the results are more believable.
However, Google has not always been as accommodating to actors, such as limiting their use on the platform to ads that are humorous or light-hearted. Recently, they have begun to take actor concerns more seriously by incorporating features into their ad policies that allow them some control over how their voices are used on the platform.
Wedel’s approach to moderation is in contrast to some of the more aggressive moderating tactics employed by tech giants like Facebook, which have come under fire for skewing news feeds towards sensational content and suppressing conservative voices. While Wedel does not explicitly favor one viewpoint over another, its model allows a greater degree of freedom and openness than some other platforms, which critics argue can lead to misinformation being spread more easily.
What we need to be careful about with text-generating AI is the potential for it to go off the rails. ChatGPT, an AI-powered chatbot popularized by OpenAI, has been found to make up facts and reinforce ethnic and gender stereotypes. If our Adthos customer were to totally automate the ad generation process, they might produce toxic, offensive and ultimately harmful ads that would be undesirable for any brand.
Adthos appears to be intending to use bots or other forms of automation to help moderate content, as well as rules dictating which words or terms cannot be used in advertisements. Given the prevalence of misinformation and fake news on social media, this could prove a major deterrent against such content appearing on the platform.
When it comes to investing in voice assistant technology, publishers are looking for assurances that the ads they are running will be as accurate and human-like as possible. Notably, ad agencies and publishers must disclose to users that the AI-created ads being shown are not actually spoken by a human, with consent from those involved always required.
With its cutting-edge technology and reliable service, Adthos is quickly becoming a popular choice for advertisers and agencies alike. Adthos’ innovative technology allows customers to easily create Dynamic Ads, which change based on a customer’s individual interests. This makes it easy for advertisers to target their audiences directly, without having to rely on complicated tracking mechanisms.
Adthos’s stated goal is to create a society where AI and machine learning are used in an ethical manner, which could potentially cost companies jobs. However, Wedel believes that this is a conscious decision on the part of OpenAI to have these conversations early on so that they can be prepared for what’s coming.
Wedel’s comments suggest that AI will have a significant impact on the job market – both positively and negatively. While some workers may lose their jobs to automation, others who are prepared for the change will thrive and be more productive. Ultimately, those who don’t embrace AI will be the ones losing out.