Beginning with Shorts Season 2, YouTube will now allow creators to monetize their short-form content by featuring ads in the bottom third of the video when viewers watch on mobile and desktop. This new format is in addition to creator revenue from Google Adsense and YouTube Premium subscribers who have access to ad-free viewing. Creators can choose whether or not they want their videos to include ads, and those that do will earn money just as if viewers viewed them without any ads.
As Shorts expands into video reach campaigns, it is looking to create engaging content that will connect with its target audience. By creating original videos, the company can capture the interest of potential customers and increase brand exposure.
With the update, advertisers can now upload a 60-second vertical video in order to reach engaged viewers. This allows them to create more engaging content and reach a wider audience. By combining skippable and non-skippable ads, video reach campaigns can provide an even better experience for viewers.
Now, brands can also access Shorts inventory through Product Lists and Manuals. This gives marketers more ways to reach their target audience and drive traffic to their products.
Paramount+’s new ad campaign proved that reach campaigns can be effective on YouTube, driving higher efficiencies and higher ad recall. The success of the campaign may pave the way for more Hollywood studios to experiment with video reach marketing in the future.
One of the main ways that YouTube is attempting to compete with other streaming services is by expanding its reach out into the home feed. Starting today, YouTube will start displaying ads in users’ homes feeds, although they will be limited to videos that have been viewed for at least three days. This change is a direct attempt by YouTube to compete
YouTube is strengthening its targeting solution for advertisers by adding Shorts to the lineup. This will allow brands to present ads alongside popular and relevant short-form videos. This is sure to help engage customers and keep them coming back for more.
Advertisers can now have their ad appear as the first thing a viewer sees on YouTube when they start scrolling through Shorts. This will allow them to reach a wider audience and gain more attention for their product.
TikTok, the popular mobile app geared towards entertainment and short videos, recently launched a tool for advertisers that offers similar features to those of Shorts. The feature includes a library of clips with pre-made ads, as well as the ability to create custom ads.
Shorts, which launched in 2018 as a way to shorten long-form videos on the platform, has been used by brands to attract attention and engage with viewers. This month, Omnicom Media Group announced that it had purchased Shorts for an undisclosed amount. With this acquisition, Omnicom will have more control over how the platform is used and can move it towards becoming a more central part of its marketing strategy.
This decline in advertising revenue may be reflective of YouTube’s recent focus on shorter videos instead of longer content. In 2018, Shorts reached 50 billion daily views, proving that people are interested in consuming movie trailers, gaming ideas and other short video content.