• Acquisition: Attracting new customers
  • Retention: Maintaining existing customer relationships and preventing churn
  • Expansion: Deepening and broadening existing customer relationships through cross- and up-sell

Predictable businesses are more durable, easier to manage, and typically rewarded with higher valuations than unpredictable ones.

Gross Dollar Retention formula and benchmarks
Net Dollar Retention formula and benchmark
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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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