• Network effects: Your product becomes more valuable as more people use it.
  • Embedding: Integrate your services so deeply, customers “cannot rip them out.”
  • Data loops: Gather, process and act on real-time data.

“Don’t take market risk — find things that people want and just do a better job at it. That is the most common way to get to a unicorn company.” James Currier, founding partner, NFX

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

Articles: 847

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