To find out what makes a well-oiled PLG strategy, we analyzed data from 30,000+ SaaS companies that collectively generated more than $28B ARR.

1. Fix the leaks in your funnel

  • Insufficient customer funds, which is particularly common for payments made by credit cards with limits. To fix this, try retrying the payments – using smart technology to do so at a time when it’s more likely to be successful – or offer payment methods that can access multiple sources of funds like PayPal.
  • Cross-border transaction failures, which sometimes happens due to different standards between banks. A strong solution is to bank locally where your customers are based, or to use a payment provider which already has local banking relationships.
  • Currency conversations, which can often create fraud triggers. Selling to customers in their local currency is essential to prevent this: our data shows that doing so can increase payment acceptance rates by 1 to 11%.

2. Go hybrid or go home

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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