“Despite the very large number of accounts and platforms it used, Spamouflage consistently struggled to reach beyond its own (fake) echo chamber. Many comments on Spamouflage posts that we have observed came from other Spamouflage accounts trying to make it look like they were more popular than they were. Only a few instances have been reported when Spamouflage content on Twitter and YouTube was amplified by real-world influencers, so it is important to keep reporting and taking action against these attempts while realizing that its overall ability to reach authentic audiences has been consistently very low.”

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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