Apple Watch Series 9

  • Redesigned on the inside, giving it a boost in performance and capabilities. It is the “most powerful watch chip yet,” according to Deidre Caldbeck, director of Apple Watch Product Marketing.
  • Dictation is up to 25% better.
  • New features — access health data with Siri; Name Drop, which allows users to share personal information when close to another user with the device; and Double Tap, which controls your watch with the tap of your index finger and thumb on the hand you wear the watch.
  • Ability to ping your iPhone.
  • Double the brightness.
  • The company’s first carbon-neutral product.
  • It also comes in pink!
  • See the watch in its natural habitat.
  • Cost: Starting at $399

Apple Watch Ultra 2

Apple Watch Ultra 2
  • Also gets the S9 chip, can do the double tap, on-device Siri, and precision-finding to find your iPhone.
  • New advanced display architecture.
  • Modular Ultra — customizable watch face.
  • Power zones for data-collecting during exercise.
  • Log water dives — #priorities.
  • Cost: Starting at $799

iPhone 15

  • Super Retina XDR and A16 bionic chip.
  • Peak brightness.
  • Comes in two sizes — iPhone 15 and iPhone 15 Plus.
  • New contour edge and color embedded throughout the phone. The phone comes in five colors.
  • New advanced camera system, including 48 megapixels, auto portrait mode and recording in 4K capability.
  • Easier capability connecting with friends through location share.
  • Voice isolation capability.
  • Road Side Assistance and Emergency SOS.
  • Cost: Starting at $799

iPhone 15 Pro

Apple iPhone 15 Pro sizes: 6.1 inches and 6.7 inches

iPhone 15 Pro Max

  • 120 mm-equivalent lens.
  • 25% larger sensor.
  • f/2.8 aperture.
  • 5x telephoto lens.
  • Cost: Starting at $1,199.





Read more about Apple's iPhone 15 Event on TechCrunch
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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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