Start by creating your lead segments

Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.

Assign lapsed leads to every sales rep on your team

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Ava Patel

Ava Patel is a cultural critic and commentator with a focus on literature and the arts. She is known for her thought-provoking essays and reviews, and has a talent for bringing new and diverse voices to the forefront of the cultural conversation.

Articles: 821

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