• TAM: Total addressable market
  • SAM: Serviceable addressable market
  • SOM: Serviceable obtainable market
  • TAM: Everyone who visits a store that sells dog food
  • SAM: People who specifically want healthy dog snacks
  • SOM: How much you think you can sell (go-to-market strategy)

Does calculating TAM change during a downturn?

“The truth is, there is no right or wrong, like, ‘Here’s the exact number!’ It’s more about whether we have overlap and agreement in the assumptions around your driver.” Jomayra Herrera, partner, Reach Capital

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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