• Gain market share and increase revenue and customer logos.
  • Remove a competing business from the market.
  • Expand their product lines and technical capabilities.
  • Expand in-house technical and sales expertise quickly.

Lesson 1: Vision

Integrating a startup into another company is like jumping into freezing cold water — there is an initial shock to the entire system.


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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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