1. Leverage expansion as a durable growth driver

  • Lengthened sales cycles.
  • Delayed deals.
  • Increased budget scrutiny (e.g., requiring C-suite sponsor sign-off for new deals).
  • Required additional justification for new procurements.
  • Frozen budgets that block new software purchases.
  • Turnover of key stakeholders.

Cloud leaders will inevitably experience up and down markets depending on the market cycle.

EMCLOUD: Median CAC Payback graph for Q2 2021 through Q2 2023
Avatar photo
Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

Articles: 1028

Leave a Reply

Your email address will not be published. Required fields are marked *