Gemini-Powered AI Writing Tool Now Built-In to Chrome

Google Chrome is getting a new AI writing generator today. At its core, this Gemin-powered tool is essentially the existing “Help me write” feature from Gmail, but extended to the entire web and powered by one of Google’s latest Gemini AI models. To get started, head to the Chrome settings menu and look for the ‘Experimental AI’ page. From there, you can easily enable the new writing feature, as well as Google’s new automatic tab organizer (which I haven’t found particularly useful or smart so far) and the new Chrome theme manager). If you’re subscribed to Gemini Advanced, this new tool will not give you access to an enhanced writing model, a Google spokesperson told us.

Google Chrome is unveiling a cutting-edge AI writing generator today, which is powered by Google’s latest Gemini AI models. This innovative tool is an expansion of the existing “Help me write” feature in Gmail, but with the capability to cater to the entire web. The company first introduced this feature in January, and it is currently in its experimental phase, meaning users will have to specifically enable it.

To get started, navigate to the Chrome settings menu and search for the “Experimental AI” page. From there, the new writing feature can be easily enabled, along with Google’s new automatic tab organizer (which I personally haven’t found very useful or intelligent yet) and the new Chrome theme manager. However, the AI writing tool is currently only available in English for Windows, Mac, and Linux users.

Once enabled, simply right-click on any text field and select “Help me write.” This can be used to generate new content or even rewrite existing text using Gemini’s advanced AI technology.

According to a Google spokesperson, users subscribed to Gemini Advanced will not have access to an enhanced writing model through this tool. It is primarily designed for creating short-form content such as emails or support requests, and a larger model may not be of much assistance for these types of writing tasks.

One exciting feature of this tool is its ability to take the contextual information of the webpage you are on and provide tailored recommendations. Adriana Porter Felt, Google’s engineering director, stated in today’s announcement, “The tool will understand the context of the webpage you’re on to suggest relevant content. For example, if you’re writing a review for a pair of running shoes, Chrome will highlight key features from the product page that support your recommendation, making it more valuable for potential shoppers.”

Similar to the “Help me write” feature in Gmail, the length and tone of the generated text can be easily adjusted to suit the user’s needs.

It is important to note that the text, content, and URL of the page where the service is being used will be sent to Google under its existing privacy policy. Google transparently states that this information is used to improve the feature, which involves researching generative models and utilizing machine learning technologies. This process also includes a review by humans to ensure accuracy. So, watch out for any potential flaws.

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Ava Patel

Ava Patel is a cultural critic and commentator with a focus on literature and the arts. She is known for her thought-provoking essays and reviews, and has a talent for bringing new and diverse voices to the forefront of the cultural conversation.

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