“Collaborative Innovation: Picsart and Getty Images Unite to Create a Tailored AI Algorithm”

Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. The company says the model will bring responsible AI imagery to creators, marketers and small businesses that use its platform. Image Credits: Picsart x Getty Images AI ImagePicsart’s AI lab, PAIR, is building the model. The company is also integrating Getty Images video content into Picsart’s platform and making it available to Plus members. Picsart isn’t the first startup that Getty Images has partnered with for responsible AI imagery, as it also partnered with AI image generator, Bria, and Runway, a startup building generative AI for content creators.

Picsart Partners with Getty Images to Bring Responsible AI Imagery to its Users

Award-winning photo-editing startup, Picsart, announced on Thursday that it has joined forces with Getty Images to develop a unique AI model. This initiative is aimed at enhancing the photo editing experience for Picsart’s 150 million users, with responsibly-sourced AI imagery.

The model, which is being built from scratch, will be exclusively trained on licensed creative content from Getty Images. This partnership will allow Picsart subscribers to generate their own original images with full commercial rights. Users can utilize Picsart’s array of editing tools to customize these assets and express their creativity.

As concerns about copyright issues and AI-generated images continue to rise, Picsart is taking a responsible approach by creating its own model and training it specifically on licensed content.

Picsart x Getty Images AI Image
Image Credits: Picsart x Getty Images AI Image

Leading the development of this new model is Picsart’s AI lab, PAIR. The team will make the model easily accessible through the company’s own API services.

“Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand,” said Picsart CEO and founder Hovhannes Avoyan, in a statement. “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”

Picsart has plans to launch the model later this year.

In addition to the AI model, Picsart is also integrating Getty Images’ video content into its platform and making it available to Plus members.

This isn’t the first time that Getty Images has partnered with startups to promote responsible AI imagery. The company has previously joined forces with AI image generator, Bria, and Runway, a startup focused on developing generative AI for content creators.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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