“Empowering Influencers: ShopMy Secures $18.5M to Maximize Earnings through Product Promotion”

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ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million. To date, creators have earned “tens of millions in commissions” on the platform, the company tells TechCrunch. “He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase. Chris viewed ShopMy as the solution, a bridge that transformed how influencers share and monetize their product recommendations,” Rein explains. Even Instagram has embraced creator marketing, launching a marketplace tool for paid partnerships in 2022.