brands

“Transforming Brands: GenStudio by Adobe Introduces Safe and Innovative AI for Marketers”

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Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center. Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. That, of course, is where generative AI comes in, since it can speed up content creation dramatically. The tools also continuously checks that anything a user creates in GenStudio is within a brand’s guidelines.

“Empowering Influencers: ShopMy Secures $18.5M to Maximize Earnings through Product Promotion”

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ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million. To date, creators have earned “tens of millions in commissions” on the platform, the company tells TechCrunch. “He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase. Chris viewed ShopMy as the solution, a bridge that transformed how influencers share and monetize their product recommendations,” Rein explains. Even Instagram has embraced creator marketing, launching a marketplace tool for paid partnerships in 2022.

Reddit Unveils Complimentary Growth Solutions for Enterprises

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Reddit announced today that it’s launching a suite of tools, called Reddit Pro, to help businesses grow an organic presence on the platform. With this new suite of free tools, Reddit is likely seeking to add more brands it to its platform and possibly convert them into paying advertisers. Reddit Pro is currently in its beta testing phase and gives businesses access to an interface with multiple tools. Reddit says more than 200 businesses have started using Reddit Pro, including Taco Bell, Wendy’s, the NFL, The Wall Street Journal, Kate Somerville and Atlas Headrest. The company plans to launch additional Reddit Pro features this year, but didn’t share details about what they may look like.

“An Uncertain Shift: Lesser-Known Brands Shake Up India’s Smartwatch Market”

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India’s smartwatch market in flux as unknown brands challenge heavyweights The world's biggest smartwatch market has seen a deluge of new devices in the past few monthsIndia’s smartwatch market has transformed, seemingly overnight. Hong Kong-based market analyst firm Counterpoint Research has observed the number of unknown brands in the Indian smartwatch market has grown from 78 in 2021 to 128 in 2023. Declining pricesThe growth of unknown brands in the Indian smartwatch market has not yet significantly impacted all the local firms dominating the market. Last year, smartwatch brands boAt and Noise entered the smart ring market in India to diversify their product catalog. That said, market analysts like IDC’s Sharma predicts the Indian smartwatch market will see only single-digit growth this year due to stiff competition from unknown brands and dropping ASPs.

bankruptcy E-commerce Giant Thrasio Files for Chapter 11 Bankruptcy as Reign Comes to an End

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It said it has also secured an emergency $90 million in emergency financing from unnamed existing lenders. The $90 million in new capital, it said, “is expected to provide sufficient liquidity to support the Company throughout this process and beyond. The news should not come as a surprise: there have been murmurs of the company’s impending bankruptcy since last year. At the time, the company had just raised $1 billion at a valuation, it said, of “up to” $10 billion. (It noted that even in 2022 it was “just” $4.5 billion, not the $10 billion that the company had said it was.)

AUX: Spotify’s Latest Service to Connect Brands and Creators – Following in the Footsteps of Meta, YouTube, and More

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Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its new in-house “music advisory agency” for brands. While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections between brands and emerging artists for various campaigns benefitting both parties. For Spotify, AUX represents another source of income, as well, as the company says brands can pay Spotify to leverage the new service. “Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify, in a statement.

Unleashing Power: AddGlow’s Community-Building Software for Brands Rivals Reddit and Facebook

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Ina Herlihy believes e-commerce brands are losing out on organic traffic and potential revenue by relying on third-party community sites, like Reddit and Facebook Groups. By building an onsite community, brands are able to increase that retention and drive more organic traffic because the community is on their own domain. In addition, AddGlow integrates with a brand’s catalog so community members can tag products when mentioning them. “We started partnering with smaller brands, and now we’re building additional functionality to support larger brands, too,” Herlihy said. Our goal is to foster a safe space for community members to seek personal advice and build meaningful connections.”

“Expanding Horizons: Instagram Unveils Global Marketplace for Brands and Creators in 8 Exciting Nations”

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Instagram said today that it is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries. Meta added that apart from making the platform available to the brands in these eight countries, it will also invite Chinese export brands to connect with creators outside of China. Marketers can approach creators for a paid partnership or even a partnership ad, which allows advertisers to boost organic content as ads. On the marketplace, Meta helps brands match with relevant creators for a particular marketing campaign through its machine learning algorithm. Instagram’s rivals like Snap, YouTube, and TikTok all offer creator marketplace functionality.

“BeReal Welcomes Brands and Celebrities with 23 Million Daily Active Users”

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BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Over the last year, BeReal has rolled out a number of new features like groups, mentions, multiple posts per day, pinned posts and a “friends of friends” feed. But the problem with BeReal, and its commitment to fostering existing friendships, is that it can’t make money. Like any other user on BeReal, they will have to post on time at the spur of the moment. Well, if we’re about to start seeing BeReal posts from brands, may we humbly nominate the Duolingo Owl for early access?

Simplifying Brand Website Creation: Deco.cx Secures $2.2M in Funding

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Clients using Deco.cx see, on average, a 5x increase in PageSpeed score and a 30% increase in conversion rates, Crespo said. Deco.cx signed over 65 clients, including Brazilian retail brands Grupo Reserva, Osklen and Zee.Dog. It also amassed a community of more than 2,400 web developers and 36 system integration partner agencies. He also wants to grow the company by bringing on additional engineers so Deco.cx can go into new markets, particularly the United States. “We want to be the first choice for the next 10 million web developers who don’t want to spend our time connecting pipes.”