Creative

Incorporating Affinity: Enhancing Canva’s Competitive Edge Against Adobe’s Creative Suite

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Canva has typically targeted the beginner for their products, but company co-Founder Cliff Obrecht sees the acquisition opening the door to more advanced users. “Canva needed products with more complex capabilities to go up against Adobe,” Wang told TechCrunch. In a blog post on the Affinity website, CEO Ashley Hewson tried to allay customer fears about the change. “In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels. With Affinity, Canva gains 3 million users worldwide along with 90 employees who will be joining the company.

“Developers Can Now Access Over 20 Cutting-Edge APIs from Adobe’s Firefly Services”

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Adobe today announced Firefly Services, a set of over 20 new generative and creative APIs, tools and services. Firefly Services makes some of the company’s AI-powered features from its Creative Cloud tools like Photoshop available to enterprise developers to speed up content creation in their custom workflows — or create entirely new solutions. In addition, the company also today launched Custom Models, which allows businesses to fine tune Firefly models based on their assets. Custom Models is already built into Adobe’s new GenStudio. In addition to these AI features, Firefly Services also exposes tools for editing text layers, tagging content and applying presets from Lightroom, for example.

“Streamline Your Mobile Social Content Creation with Adobe”

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Adobe is making it easier for users to create and publish social content on mobile, as the company announced today that it’s launching the latest version of the Adobe Express app in beta. With this update, Adobe is bringing its Firefly AI models directly into the app, allowing users to quickly create and edit social content using generative AI tools. The Adobe Express app lets you preview and publish content to social media platforms like TikTok and Instagram. Since Apple restricts the number of beta users in apps, iOS users need to sign up to get access to the beta app. Today’s announcement comes a few weeks after Adobe and TikTok announced that TikTok’s AI-powered Creative Assistant is now available directly within Adobe Express.

“Expanding to New Markets: The Rise of YouTube’s Create App as a Rival to TikTok’s Creative Tools”

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YouTube Create, Google’s standalone mobile app aimed at creators, which helps them produce both Shorts and longer videos, is expanding to a broader set of markets after last fall’s launch into beta testing. The idea behind Create is to offer video creators an easy-to-use suite of free tools for making videos on the go. With Create, users can upload clips, split and trim videos, use effects, and access royalty-free music to complement their videos. By offering a suite of tools just for YouTube creators, the company hopes to capture more of the market that prefers to use standalone tools for editing videos. Starting today, the Create app is available in new markets including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turky.

“Exploring Creative Techniques for VCs to Return Investor Funds in Times of Limited Liquidity”

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Today on The Exchange, we’re digging into continuation funds, counting down through some of our favorite historical Exchange entries, and discussing what we’re excited to report on for the rest of the year! It is also a very topical one: “The greatest source of liquidity now is going to be continuation funds,” VC Roger Ehrenberg predicted in a recent episode of the 20VC podcast. If you have been following the last few months of venture capital activity, the “why now?” is easy to answer. “It’s a viable strategy for a decent swath of the venture industry,” Ehrenberg told 20VC host Harry Stebbings. We went from tallying monster rounds and a blizzard of IPOs to watching venture capital dry up and startup exits become rarer than gold.