With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators.
TikTok’s year-old fund, which replaced TikTok’s $1 billion Creator Fund, is now exiting beta.
YouTube first introduced monetization options for Shorts creators in September 2022, with its plans for expanding the YouTube Partner Progam (YPP).
But starting in early 2023, Shorts creators could meet a new threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
What’s more, YouTube notes that creators participating in the partner program for Shorts often monetize in other ways, as well.
This piece combines Ai video, Ai photo, 3D CGI, 2D VFX, Motion graphics, 35mm film, digital video and advances in Ai voiceover.
Every current Ai tool was explored and pushed to the maximum.” [I have left “AI” as “Ai” throughout.]
In an apparently now-deleted comment, Walker says that they did ask for access to Joshua, but “were rejected several times.
They didn’t need crew, they didn’t need locations, they didn’t need craft… Filmmakers have to stand together as we traverse this new AI landscape.
Perhaps they underestimated the passion of the creators whose decidedly analog and human-focused processes actually produce original and compelling content.
ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million.
To date, creators have earned “tens of millions in commissions” on the platform, the company tells TechCrunch.
“He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase.
Chris viewed ShopMy as the solution, a bridge that transformed how influencers share and monetize their product recommendations,” Rein explains.
Even Instagram has embraced creator marketing, launching a marketplace tool for paid partnerships in 2022.
TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today.
The program, which launched in May 2023, rewards creators for the effects they make through TikTok’s AR development platform, Effect House.
TikTok is also updating the program’s payout model, as creators will now only receive rewards for effects used in public videos.
Effect Creator Rewards is now available in a total of 53 regions.
Previously, creators needed an effect to have been used in 200,000 qualified videos within 90 days for the effect to start collecting rewards.
MIT professor Mike Stonebreaker has been at the forefront of database technology for over 50 years.
Now 80, he knows a thing or two about database technology and launching companies.
His latest project, DBOS, puts the database at the center of the software stack, reducing the operating system to a small kernel of low level functions.
“The genesis of the project was OLTP (online transaction processing) database systems have gotten a lot faster in the last 15 years.
And so the thesis was that they would be competitive as a new operating system stack,” he told TechCrunch.
Readyverse Studios partnered with Warner Bros.
Readyverse Studios founders debuted Open in a trailer today during the South By Southwest (SXSW) festival.
Of course, the new experience features a Ready Player One biome where players can explore environments, get skins inspired by the novel, and compete against each other.
In the trailer, viewers see Ready Player One protagonist Wade Watts (a.k.a.
For those who aren’t familiar with Cline’s work, Ready Player One is set in 2045, when the planet is on the verge of collapse.
Throne, which lets fans gift items to creators from their wishlist, is launching a new gifting portal for family and friends called Happy Wishlist.
The co-founders started exploring the idea of Throne when some of their creator friends talked about issues like creating a P.O.
Fans can gift creators items from that list.
While the company was about to raise Series A, it decided to turn towards profitability and returned the investor money by December 2023.
Essentially, Throne is diversifying its revenue sources already — instead of raising money, it wants to make money.
TikTok announced today that its revamped creator fund has increased total creator revenue by over 250% within the last six months.
The company says the fund, which launched a year ago and eventually replaced TikTok’s original $1 billion Creator Fund, is exiting beta in the coming weeks.
Since rolling out longer videos, TikTok says users are spending 50% of their time watching longer content, while viewership of longer videos has increased nearly 40% over the last six months.
When TikTok first launched the revamped fund, it estimated that creators would be able to make more than 20 times what they were previously earning on TikTok.
TikTok’s new creator fund seeks to appease creators and encourage them to post their longer videos on TikTok, instead of just YouTube.
Instagram said today that it is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries.
Meta added that apart from making the platform available to the brands in these eight countries, it will also invite Chinese export brands to connect with creators outside of China.
Marketers can approach creators for a paid partnership or even a partnership ad, which allows advertisers to boost organic content as ads.
On the marketplace, Meta helps brands match with relevant creators for a particular marketing campaign through its machine learning algorithm.
Instagram’s rivals like Snap, YouTube, and TikTok all offer creator marketplace functionality.
Google’s Chrome web browser is getting an infusion of AI technology in the latest release.
In addition to the writing assistant, AI can also be used to help organize tab groups and personalize your browser.
Chrome’s Tab Groups feature allows users who keep many tabs open to manage them by organizing them into groups.
With the new Tab Organizer, Chrome will automatically suggest and create groups based on the tabs you already have open.
To access these features, you’ll sign into Chrome, select “Settings” from the three-dot menu, and then navigate to the “Experimental AI” page.
