experiments

“Unlocking Business Success: Enhancing Customer Loyalty through Retention Experiments and Explainable AI with Subsets”

Team Yc Classic E1708948534646
Six months on from its launch, Subsets has already claimed some decent customers including the New York Times’-owned Athletic and Danish newspaper Børsen. The media businessWhile Subsets could be applied to any subscription business, it’s currently focused on the digital media vertical. Subsets allows non-technical teams to run retention “experiments” on subsets (hence the company name) of their subscriber base, to see what actions might lead a customer to staying on-board. These experiments might be a series of push notifications or email offering a subscription discount, or perhaps a free upgrade to unlock new features. Aside from lead backers Upfin and YC, Subsets’ pre-seed round included investments from a slew of institutional and angel investors including Cuesta Labs; Sandhill Markets; and Peakon founder Phillip Chambers.

“Revolutionizing App Bundles: Apple’s Trailblazing Effort to Empower Developers with Discounted Subscription Options”

App Store Ios 2022
Apple has started experimenting a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can club subscriptions for two apps at a discounted price. While the feature is in the test phase, Apple said developers can promote this discount on off-platform marketing channels, according to 9to5Mac. DMA asks app distribution platforms such as Apple’s App Store and Google’s Play Store to allow users to install apps through alternative ways. Apple’s marketing language on this feature indicates that the App Store can handle complex processing of payments and subscriptions even when multiple apps and developers are involved.