Tesla has slashed the price of its Full Self-Driving (FSD) software subscription to $99 per month, down from $199 per month, as the electric vehicle maker aims to boost adoption of its advanced driver assistance system ahead of first-quarter earnings.
The price cut comes a couple of weeks after Tesla launched a free one-month trial of FSD for every customer in the U.S. with a compatible Tesla.
The FSD price cut comes the same week that Tesla released more tweaks to its latest V12 version of the software to certain users.
More drivers with FSD doesn’t only mean more money for Tesla.
Tesla might also be angling for more training data so it can meet CEO Elon Musk’s promise to unveil a Tesla robotaxi in August.
Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation.
Remember in the last edition of TechCrunch Mobility, when I wrote that the wheels were starting to come off the Fisker bus?
Deal of the weekIt ain’t easy being an executive at an EV startup these days.
Amid all of the EV startup bankruptcies and other bleak goings-on, there was a bit of positive news.
It seems that Tesla is turning to FSD as another financial lever to pull as profits on automotive sales shrink.
Tesla is about to start giving every customer in the U.S. a one-month trial of its $12,000 driver-assistance system, which it calls Full Self-Driving Beta, provided they have a car with the compatible hardware.
The company is also reportedly mandating, at CEO Elon Musk’s request, that prospective buyers are given a demo of the software before they purchase a new Tesla.
The full-court press to promote FSD Beta software, an upgraded version of the Autopilot system that comes standard in all Tesla vehicles, is happening at an interesting moment for the company.
It’s the end of the first quarter of 2024, and Tesla usually pulls out all the stops — including having executives help deliver cars to customers — to meet or beat its sales goals.
The decision to temporarily increase access to the FSD Beta software comes as Tesla has been rolling out a new “V12” version of the software that ditches the previous code in favor of a system that runs entirely on neural networks.
According to the leaked notes, Tesla is focusing on adding more safety features to its FSD system. New features include a ‘fail safe mode’ that would prevent the car from…
The Dawn Project isn’t the only group advocating for a Tesla ban at the Super Bowl. Advocates from Consumer Reports, who have previously called for a safety freeze on the…
The Department of Justice is investigating Tesla’s use of its Full Self-Driving and Autopilot advanced driver-assistance systems, raising questions about the safety of the technology. Tesla has not been implicated…
