Lucid Motors is stuck in a fight over the name of its Gravity SUVLucid Motors is at risk of losing the trademark for the name of its Gravity SUV, just months before the company is supposed to start production.
Google Ventures-backed EV charging company Gravity Inc. filed a “petition for cancellation” with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) in December asking for Lucid’s Gravity trademark to be revoked.
“We feel very, very confident about it,” Moshe Cohen, Gravity Inc.’s CEO, said of the petition in an interview with TechCrunch.
Lucid, in its answer to the petition filed last week, says that Gravity does not currently operate an EV fleet and argues that consumers would not be confused by the two different uses of the Gravity name.
“[Lucid] believes that it is being and will continue to be damaged by [Gravity Inc.’s] registration,” the company writes.
Lucid Motors plans to build just 9,000 electric vehicles in 2024, only 500 to 1,000 more than it made in 2023, as it struggles with demand for its luxury sedans.
And it’s a sign of the brutal reality Lucid now faces: that it’s still scrambling to find buyers and losing money on every EV it builds.
The modest projection comes a few days after the company slashed the prices of its Air sedan by $8,000.
The Gravity is one of the reasons Lucid originally forecasted being able to make and ship 90,000 vehicles in a few short years.
In fact, in the presentation Lucid used to promote its 2021 merger with a special purpose acquisition company, it predicted the Gravity would outsell the Air sedan in 2024.
The upgrade, dubbed Reencle Gravity, is due out by around September of this year.
If the upcoming composter works as advertised, it’ll help households reduce their greenhouse gas emissions from food waste, while generating nutrient-rich fertilizer for gardens.
However, the Gravity composter may also digest a good chunk of your income, thanks to its expected $649 price tag.
Still, many of these tools demand outdoor space, time and some elbow grease in order to turn food waste into fertilizer.
Reencle also says the Gravity composter can handle up to 3.3 pounds of food waste per day, or 50% more than the Prime model.
The all-electric Gravity SUV is a sign that Lucid is progressing quickly. The company plans to have a completely electic lineup by 2020, and this test Certification shows that they…
