Two months ago, media giant Fox Corp. partnered with Polygon Labs, the team behind the Ethereum-focused layer-2 blockchain, to tackle deepfake distrust.
Fox and Polygon launched Verify, a protocol that aims to protect their IP while letting consumers verify the authenticity of content.
“When you put that content on chain, you can now validate that content was created by a certain individual or brand,” Blank said.
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Bitcoin hits new high, Solana price jumps as memecoins mania rises and Worldcoin faces heat in SpainWelcome to TechCrunch Crypto, formerly known as Chain Reaction.
Hello and welcome back to the TechCrunch Crypto newsletter.
This week in web3Crunching numbersAs mentioned, this week the crypto space saw all-time highs for bitcoin, again.
Memecoins across the Ethereum, Solana and Avalanche blockchains have seen a huge rally as the crypto market continues to expand.
It’s important to remember that while some memecoins will retain price support for an extended period of time, some can plummet within days, or hours.
Called Verify, Fox and Polygon are pitching the protocol as a means for outlets to protect their IP while letting consumers verify the authenticity of content.
“The Verify protocol establishes the origin and history of original journalism by cryptographically signing individual pieces of content on the blockchain,” Melody Hildebrandt, Fox’s CTO, told TechCrunch in an email interview.
In August, Fox launched a beta version of Verify, co-developed with Polygon, to coincide with the GOP primary debate on Fox News.
But Fox has released its own tool that can be used to verify uploaded images or articles (via a URL) that match assets registered with the Verify protocol.
Using Verify, publishers can enforce controls to ensure that they’re properly compensated depending on how a vendor decides to implement their content.
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