Apple Decides to Scrap Car Production: A Look at the Company’s Failed Endeavors

The company did it with the iPod, iPhone, Apple Watch and, most recently, with its AirPods (the jury is still out on Vision Pro). Prior to Project Titan, there have been several Apple efforts that failed to see the light of day. Like Project Titan, Apple never publicly disclosed its existence before it was reportedly scrapped years back. However, Apple scrapped it and delivered MessagePad, a smaller version of the MessageSlate prototype, later in the year. Well before the iPhone, Apple tested a “telephone Mac” codenamed W.A.L.T.