TikToks

A Quarter of YouTube’s Content Creators Now Earn Money through Shorts

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With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. TikTok’s year-old fund, which replaced TikTok’s $1 billion Creator Fund, is now exiting beta. YouTube first introduced monetization options for Shorts creators in September 2022, with its plans for expanding the YouTube Partner Progam (YPP). But starting in early 2023, Shorts creators could meet a new threshold of 1,000 subscribers and 10 million Shorts views over 90 days. What’s more, YouTube notes that creators participating in the partner program for Shorts often monetize in other ways, as well.

Italian Authorities Fine TikTok Following Investigation into Consumer Safety of ‘French Scar’ Trend

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Italy’s competition and consumer authority, the AGCM, has fined TikTok €10 million (almost $11M) following a probe into algorithmic safety concerns. Moreover, this content is systematically re-proposed to users as a result of their algorithmic profiling, stimulating an ever-increasing use of the social network,” the AGCM wrote. The authority said its investigation confirmed TikTok’s responsibility in disseminating content “likely to threaten the psycho-physical safety of users, especially if minor and vulnerable”, such as videos related to the “French scar” challenge. One notable change as a result of the DSA is TikTok offering users non-profiling based feeds. TikTok also faces the possibility of increasing regulation by Member State level agencies applying the bloc’s Audiovisual Media Services Directive.

TikTok’s Revamped Creator Fund Boosts Total Creator Revenue by Over 250%

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TikTok announced today that its revamped creator fund has increased total creator revenue by over 250% within the last six months. The company says the fund, which launched a year ago and eventually replaced TikTok’s original $1 billion Creator Fund, is exiting beta in the coming weeks. Since rolling out longer videos, TikTok says users are spending 50% of their time watching longer content, while viewership of longer videos has increased nearly 40% over the last six months. When TikTok first launched the revamped fund, it estimated that creators would be able to make more than 20 times what they were previously earning on TikTok. TikTok’s new creator fund seeks to appease creators and encourage them to post their longer videos on TikTok, instead of just YouTube.

“Expanding to New Markets: The Rise of YouTube’s Create App as a Rival to TikTok’s Creative Tools”

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YouTube Create, Google’s standalone mobile app aimed at creators, which helps them produce both Shorts and longer videos, is expanding to a broader set of markets after last fall’s launch into beta testing. The idea behind Create is to offer video creators an easy-to-use suite of free tools for making videos on the go. With Create, users can upload clips, split and trim videos, use effects, and access royalty-free music to complement their videos. By offering a suite of tools just for YouTube creators, the company hopes to capture more of the market that prefers to use standalone tools for editing videos. Starting today, the Create app is available in new markets including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turky.

“Discover the Shocking Truth in Reesa Teesa’s ‘Who Did I Marry?’ TikToks: A Captivating Audio Experience”

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TikTok’s latest viral superstar is Reesa Teesa, a Georgia woman who posted 50 videos — just under 10 minutes long apiece — chronicling her tumultuous relationship with her ex-husband. But Reesa’s videos marked the first time that I went for a walk while listening to TikToks, my phone tucked away in my pocket. “The series, ‘who the f— did I marry,’ is not something that you have to sit down and hold your phone and watch,” Reesa said in a TikTok on Wednesday. But Reesa is taking advantage of TikTok’s playlist feature, which transitions from one video to the next in order. When we watch Reesa do mundane things in her TikTok “audiobook,” she subtly signals to us that no matter how bad things got with her ex-husband, she’s still standing.

TikTok Under Formal Investigation by EU for Digital Services Act Violations, Citing Child Safety and Other Concerns

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The European Union is formally investigating TikTok’s compliance with the bloc’s Digital Services Act (DSA), the Commission has announced. Although the EU’s concerns over TikTok’s approach to content governance and safety predate the DSA coming into force on larger platforms. Commenting in a statement, Margrethe Vestager, EVP for digital, said:The safety and well-being of online users in Europe is crucial. The EU may also accept commitments offered by a platform under investigation if they are aimed at fixing the issues identified. In TikTok’s case the platform informed the bloc last year that it had 135.9M monthly active users in the EU.

“Unlock the Auto Scroll feature on TikTok – A Step-by-Step Guide”

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TikTok has been experimenting with an auto scrolling mechanic for months now, allowing you to watch TikTok hands-free. To use the auto scroll feature, you hold down on a video on TikTok’s For You page – similar to if you want to repost a video – and click the auto scroll button. If you land on a photo post, however, the scrolling will stop until you swipe through all the photos. To turn off the feature, hold down on your phone screen again and select “Manual scroll.”Since auto scrolling is still being tested, the feature is only available to a select number of TikTok users. TikTok’s auto scroll has been highly requested among users, with many searching for hacks online to make their daily TikTok viewing experience more efficient.

Is TikTok Shop Responsible for the Decline in TikTok Usage?

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Now, new data indicates that TikTok’s growth has started to slow, begging the question if the app’s move into e-commerce via TikTok Shop is to blame. According to new data from market intelligence firm Sensor Tower, while TikTok’s growth remains positive, that growth is decelerating. The change comes on the heels of TikTok’s launch of TikTok Shop in the U.S. While TikTok users are adapting to their favorite social network turning into an online mall, TikTok’s Shop Seller app, which powers its e-commerce initiative, has grown. However, users aren’t yet so upset with TikTok Shop as to abandon the app for Instagram Reels.

The Proliferation of $500 Beauty Advent Calendar Videos on TikTok

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Those visceral reactions are why so many content creators are investing in these pricey advent calendars for their TikTok and YouTube channels. “I really did spend over $20,000 on advent calendars,” said Mary Berry, who has been posting daily unboxing videos of luxury advent calendars on TikTok. Advent calendar videos scratch the same itch as online window shopping. Given the changes, advent calendar videos may be more lucrative than ever this year. “These advent calendars may seem like they’re not loaded with significance, but actually they are.