This staggering ambition reflects Kia’s belief that sustainable mobility is key to unlocking global economic opportunities and improving people’s lives. By 2030, the company plans to offer a wide range of highly efficient and modern vehicles, as well as services that make transportation more convenient and affordable. In addition to investing in new technologies, Kia also plans to increase marketing efforts aimed at reaching current and potential customers around the world.
This update confirms Kia’s commitment to developing new technologies and electric vehicles, both to reduce emissions and improve performance. The KRW 32 trillion investment into this strategy shows that the company is serious about making a large impact on the automotive industry.
Crowdfunding investments will play an increasingly important role in supporting sustainable production and innovation amongst automotive companies, as the business landscape continues to evolve. Kia is one of the first companies to utilize crowdfunding for EV investment, hoping to bring about a change in the way EVs are produced and sold. By supporting Kia through crowdfunding, individuals can be part of bringing about this new and innovative industry while also making a tangible impact on climate change.
This indicates a shift in Kia’s marketing strategy as the company aims to target wealthier consumers with more premium models. Given this trend, it is likely that we will see more SUVs from the brand in the coming years.
The Korean automakerrecently revealed the newest EV in its portfolio, the EV9 SUV, which is packed with tech and will go on sale in selected markets in the second half of the year. Featuring cutting-edge technology such as a 360-degree camera for navigation and autonomous driving, this SUV is sure to make a splash on the market.
Kia’s CEO said all new models by 2025 will be connected to the company’s “connected car data cloud,” which should enable over-the-air updates and allow customers to personalize their vehicles. This is an exciting announcement, as it suggests that Kia is devoted to providing its customers with cutting edge technology and features.
Kia Motors is promising to focus on its brand of advanced driver assistance system (ADAS), AutoMode, as well as its Highway Driving Pilot technology which does not require human steering wheel control for certain road sections. This combined with Kia’s promise to reduce emissions by up to 50 percent lends credibility and assurance to Kia’s EV9 as a viable option for environmentally conscious drivers.
OTA updates are becoming commonplace in the automotive industry, and Kia is no exception. By next year, Kia plans to use OTA updates to bring drivers more “eye-off” or hands-free functions, and in 2026, it’ll release HDP2 that uses “high precision navigation.” These updates will ensure that drivers have an enhanced experience while driving and will improve safety levels overall.
Purpose-built vehicle business
Given the increased interest in SUVs and other purpose-built vehicles, Kia has decided to create a dedicated lineup of vehicles specifically for commercial use. The company hopes to quickly develop a solution that can manage data, software and charging for these types of vehicles, making them more accessible and easier to use.
Kia has set its sights on the portable battery-powered vehicle (PBV) market, planning to have its own dedicated factory by 2025. The company believes that the PBV unit will be one of its key future businesses, and is building a factory in Hwaseong to produce these vehicles. Kia plans to adapt the design of their current bike models onto a flat skateboard-type platform, allowing for size and shape adjustments according to customer needs. The PBVs are likely to become popular among city commuters as they are small enough to fit into tight spaces but offer great fuel efficiency thanks to their electric drivetrains
Robotaxis have been in development for some time now by various companies, and Kia is the latest to announce their plans to rollout a lineup of these vehicles. The robotaxi will act as a small vehicle for delivering goods or food, while the large vehicle can “replace public transportation or be used as a mobile office”. The rollout of these vehicles signals an increasing trend among automobile companies of embracing new technologies and ways of doing business.
