Fulfillment Remains in Demand: GreyOrange Completes $135M Funding Round

Screenshot 2023 12 20 At 11.18.12 am
Headquartered roughly 20 miles north of Atlanta, in suburban Roswell, Georgia, GreyOrange was founded in 2011 – the year before Amazon’s Kiva deal shook the industry. GreyOrange announced a $140 million Series C in 2018 and today announced that it has closed out a $135 million growth financing Series D. Anthelion Capital led the round, which also featured returning investments from Mithril, 3State Ventures and Blume Ventures. Over the years, it has been working to build a full stack solution for warehouse, fulfillment and 3PL needs. That includes Kiva-like AMRs (autonomous mobile robots), forklifts and bin systems for picking, coupled with its own first-party (“hardware-agnostic”) fleet management software. CEO Akash Gupta noted that this round will – in part – go toward delivering systems to customers.