Bumble slashes hundreds of workers amid a dating app reckoning

Lidiane Jones 1
Bumble, a once-powerful force in online dating, is facing a reckoning. CEO Lidiane Jones announced that 37% of Bumble’s workforce, or about 350 employees, would be let go, and that Bumble would embark on an app overhaul targeted at reviving growth. And many of the capabilities introduced in Bumble’s apps in the past 18 months haven’t resonated with the user base, Jones said during the call. Jones, who joined from Slack in January, appointed four new C-suite executives at Bumble in the last week alone. Dating apps generally — including Match Group’s — have seen declining revenue from users reluctant to fork over cash for premium add-ons.