CEO: Deep-Pocketed Competitors Force Jumia to Discontinue Food Delivery

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Last week, pan-African e-commerce platform Jumia said it was discontinuing its food delivery service, Jumia Food. However, of all the streamlining efforts, its exit from the food delivery business across seven markets was the most unexpected. This trend might persist with its exit from the food delivery business. Jumia’s statement last week said that the company’s food delivery business wasn’t suitable to its market’s operating environment and macroeconomic conditions. Also, how fast will the company grow the physical goods business to make up for this food delivery exit?