“Introducing Amazon’s Exclusive Value Fashion Store in India”

Gettyimages 1169387081
“Your products will be featured in a special store on Amazon, making them easy for customers to find,” the company wrote in the communication. TechCrunch reported earlier this month, citing job recruitment posts, that Amazon was looking to expand its focus on fast fashion. Top player Flipkart leads the category but faces mounting competition from Ambani’s Ajio, which has amassed about 30% market share, according to research firm Bernstein. The fashion market is extremely fragmented offline, and the online market is seeing similar trends with multiple players emerging to gain share. (Amazon is instead doubling down on AWS in India, and plans to deploy $12.7 billion in the cloud business in the country by 2030.)