Creating Optimal VR Applications: Focusing on Specific Use Cases Instead of General Computing
Apple’s Vision Pro launch resembles its Apple Watch debut in more ways than one, but to me the most telling similarity is in the marketing approach.
The company took the same approach with the Apple Watch, which like its face computer cousin, was more or less a solution in search of a problem when it originally debuted.
But the iPhone debuted with a much more focused, and much more accurate idea of what it would become for users than the Apple Watch did.
The Vision Pro, I’d argue, is even more adrift from how and why people will come to appreciate it.
It’s terrible at a lot of other things – chief among them being the next big thing in the vein of personal computing or mobile.
